AutoPlay PPL Videos - Harcourts Essential Tecoma - More than 350 views since created in early October
AutoPlay started as a brand over 7 years ago in the automotive space selling video products to car dealers, but even before this we ran 4 hours of classified TV every day as AutoTV. In 2009 we launched into the web space specialising in providing lead management, display and marketing solutions for kiwi car dealers. In recent years, we’ve expanded into the Real Estate market with a tailor made video product that is going gangbusters!
Meet The Team
Sometimes when you are dealing with tech companies you can feel like just another number. At AutoPlay we like to keep things personal and what better way than using our first ever Real Estate PlayBook to introduce some of the staff members you might deal with at AutoPlay. We are a kiwi based business with offices in Auckland and Tauranga and years of experience providing products that help businesses in NZ and overseas to improve their online communication. Most of you will know Kyle Brown, but you can meet the rest of the team below.
Real Estate Agents have always been an industry that is more open to marketing with video than most. From walk throughs to drone footage, agents have always embraced video – after all if a picture is worth a thousand words then a video is worth a thousand pictures! Property video will increase the online exposure of your property listing whilst showcasing key features in a way that will appeal to your target audience.
In case it’s not obvious, at AutoPlay we looooove video, and we think video will eventually become the new norm. In 2016 Real Estate Agents wouldn’t dream of listing property without including photos to showcase it. In the next few years we believe that video will slowly become more and more a requirement – so much so that vendors and buyers alike will expect to see some form of video when selling or buying property.
The Role Of Video
The question is – what type of video to use? Not all video is created equal. For high end properties, it’s not uncommon to see property videos with production values exceeding primetime TVC’s. Whilst writing this article we came across THIS (https://placester.com/real-estate-marketing-academy/real-estate-listing-videos/) blog post from a few years back detailing 8 of the best Real Estate videos from 2014.
These videos are fantastic and certainly have their place for high end properties selling in the millions. However, it just doesn’t work the same when showcasing a 3brm family home in Hamilton. The trouble with most video options available to Real Estate Agents is that they are both costly and time consuming – and justifyingly so! Making videos is generally a very manual, hands on process that not only takes a skilled individual, but also expensive camera and editing gear.
The AutoPlay Difference
AutoPlay Virtual Show Homes are property videos with a difference. By focussing on automation and integration with property management systems AutoPlay is able to make video accessible for ALL types of properties. AutoPlay has successfully integrated with H1, My Desktop, REX, REALNZ, Agent Box and E2 which allows us to receive listings from an agent, build a video, post to Youtube, and deliver the video back to your website seamlessly.
AutoPlay Virtual Show Home videos take traditional property photos, merge them with music and/or a personalised or professional recording, add movement, transitions and display key information such as bedrooms, bathrooms, intro/outros and agent business cards. To view samples of AutoPlay property videos, click HERE
Because of the automation and integration AutoPlay are able to strip out the costs that come with traditional video. For our Starter Package offices, can get a video for every one of their properties for just $135 per month. For just $250 per month offices can use our iOS or Desktop apps to record their own personalised voiceover, or pay an additional $7.50 per listing to be professionally recorded. We’ve also recently introduced a credit card, pay on demand option which allows individual agents to purchase a video for as little as $19.50 per video. To find out more about AutoPlay Packages visit http://www.autoplay.co.nz/Real-Estate-Virtual-Show-Home.aspx
Why Advertise With Property Video?
There are countless stats out there on the merits of video. Here at AutoPlay we’ve found our 5 favourites that we think will get the point across. If you have any questions about AutoPlay property video solutions call us on +64 9 361 1505 or firstname.lastname@example.org
Human nature changes slowly over time, however technology can change human behaviour relatively quickly. As an example, look at the impact the streaming content providers have had over the last two years. Lightbox and Netflix have been like a hot knife through butter, driving the masses to exhibit a totally different behaviour when consuming entertainment based content. In the wake of this, Internet Service Providers are being pushed into providing unlimited data plans, broadcast TV is struggling to maintain advertising revenue and Sky is becoming more dependent on its sporting content whiles it subscription pricing is under pressure. Interestingly this change is not based on a contracting market but an expanding market of higher consumption and binge watching, supported by many more ubiquitous access points. This has been a technology driven change.
For our industry, technology has proven to be a real winner. Once mobile access to the internet became affordable and smartphone usage reached a tipping point in market penetration, there was no barrier to searching for a motor vehicle 24 hours a day; waiting for the Trade and Exchange and Saturday morning paper are a thing of the past. Some do urge that it has also made it more competitive which might be true, but I am sure it has not broken the 80/20 rule which covers anything from business to fishing.
The boundaries continue to change, being pushed by both the prospective customers and the prospective purchaser. You will see in the attached Sales Funnel the change in boundaries between what is considered as marketing reach and sales effectiveness. Rather than just being academic it shows a true behaviour change within our customers, some of which has been driven by an industry readily adopting technology and a customer base ready to consume the content. It has been no secret for many years that prospective buyers spend up to six months researching and evaluating before crossing the kerb into a dealership. They come armed with total awareness around the product and market based pricing. From our perspective that’s why we push for all leads to be recorded within a dealership as they have not turned up there by accident.
An understanding of this shift is required to allow full control over the total buying process, not just the few steps through the in-dealership ‘Road to Sale’. The upside is that there is now so much more control over prospective customers during the marketing phase. We have quickly move from loosely coupled TVC’s and in showroom activities to tightly coupled ‘above the line’ activities supported by targeted digital campaigns. The prospective customer can now be tracked through the full conversion funnel and the approach can be customised depending on the path of the journey. Just like the prospective customers that cross the kerb, these marketing generated leads need to have a lot of weight applied to them around follow-up and effective sales discipline.
Making the sale is always the goal for today and remarketing always needs to be the goal for tomorrow. On average 60% of all dealership leads will not progress to a test drive, however these prospective customers are still generally in the market and already have a high brand awareness of your dealership and products. Many of your oppositions sales will come from this pool of leads. Remarketing comes in many shapes and forms and cannot be seen as just one activity. Looking at the attached diagram it is easy to see that in general terms there are two types of remarketing required. The first is managing your marketing leads that are not converting into sales leads, and the second is for those leads from within your dealership that you cannot convert into sales.
The customers who remain within the market selection ‘above the line’ have in most cases been driven to your website via direct advertising or the likes of Google AdWords. Once they are identified, the remarketing messages change as they move through the stages from awareness to intent. This is where technology has moved the boundaries providing techniques that are nothing short of a black art. The frontend of the technology however is very usable and needs to be leveraged because it is no longer in the hands of the sales representative like it has been in the past. As stated above, the leads generated from this activity need to be highly valued.
Sales leads, those mainly within the ‘purchase’ arena must have a separate and dedicated remarketing focus as they are tomorrows sales and already have direct engagement with your business. It you are an AutoPlay customer, this is where our Live Leads service fits in, keeping these prospect customers engaged until they are ready to purchase.
Technology has been a huge enabler for both our business and our customers access to products and services. The step change that we need to be aware of is the ever-changing movement of the boundaries around the customer’s sales journey and the technology which supports it.
AutoPlay Live Leads allows dealerships to convert “lost” leads into LIVE LEADS! Available to any dealership on the full Pro Package or the Sales Pipeline Package, Live Leads helps retarget the 80% of potential customers that don’t purchase from you.
Why use Live Leads?
AutoPlay will set up 1x Live Leads template for each account free of charge. We also offer the option of sending 1x Live Leads eDM per account per month on your behalf. If you wish to send more Live Leads each month let us know at email@example.com and we can show you how easy it is.
All you need to do is select the vehicles you wish to include on the eDM and ensure they have a recording. From there just select or upload a contact group and you can send your email. AutoPlay don't place any restrictions on sending Live Leads eDM if sent by someone within the dealership.
Below is some information about AutoPlay Live Leads. You can read more at http://www.autoplay.co.nz/Automotive-Sales-Pipeline.aspx
AutoPlay now integrate with MotorCentral Car Checks or MotorWeb VIR’s directly from the AutoPlay Sales Pipeline – meaning you don’t have to access a separate system to run your checks on trade-in’s.
If you use MotorWeb for you VIR’s OR Motor Central Car check you can now do them via AutoPlay from the Appraisal screen. Simply enter a REGO or VIN and instead of running a free check, you can run a full vehicle check for the vehicles history, transfer of ownership and outstanding money owing.
As well as populating the vehicle specs you’ll be able to view the report right in the app on Desktop, iPad and iPhone. You can then view, print or email the completed vehicle report as required.
It will not cost you ANY extra money to run the vehicle check directly from the Sales Pipeline and you will continue to be billed the normal rate by your regular provider.
How do I activate?
To activate MotorWeb or CarCheck via AutoPlay please email firstname.lastname@example.org with your dealership name, the names of users authorised to submit requests and the provider you wish to use (i.e MotorWeb or Motor Central).
We’ll submit your request to the appropriate provider and they will supply us a unique token that links to your account. Once we’ve set this up we’ll activate the button which will becomes visible in the Sales Pipeline.
The new 16.3 version is being released at the end of September and includes a number of useful new features. Full release notes will be sent in the coming weeks, but here's a sneak peak.
EASIER TO SEND ATTACHMENTS
In Desktop Studio when you are creating a new Email Response you can now add attachments via the ‘+’ button as well as the Windows style menu. Note – you must click ‘Save’ before this option becomes visible.
VIEW EMAIL VIEWS
When using the Sales Pipeline in the Desktop Studio you can now view how many times your outgoing Email Responses have been viewed straight from the Lead Detail screen without having to open the email.
SET INTEREST ON IPHONE
We’ve now ported across the ability to set the ‘Interest’ within the iPhone version of the Sales Pipeline. This allows iPhone users to set leads as Hot, Warm or Cold.
USE CAMERA ROLE ON IPHONE
On the iPhone Sales Pipeline we have now added the Camera Roll to both the Test Drive and the Appraisal screens. This means that you are now free to take a photo of the customers Drivers Licence or Trade In direct to your iPhone, then add to your Test Drive or Appraisal Form in the Sales Pipeline at your convenience.
ITEMISE APPRAISAL RECONDITIONING COSTS
In the latest release it’s now possible to itemize your Appraisal reconditioning costs on iOS and Desktop Sales Pipeline. You can now click on each Appraisal category, then use the + button to add itemized costs. This allows you to be more specific about the location of damage and specific costs. Entering itemized costs will overwrite any total cost you have entered for each Appraisal category.
ADD WHOLESALER QUOTES
In the latest release it is now possible to add a Wholesaler Name and their valuation to your Appraisals. This allows you to store the quotes that wholesalers provide for future reference. Simply click on the ‘+’ icon on Desktop, or the ‘Add/Remove Quotes’ button on iOS to load any relevant quotations.
It is now possible to send SMS with your Trade Ins direct to a Wholesaler from the Sales Pipeline when using the iPhone App. Just tap on the ‘+’ menu from the Appraisal screen and your iPhones SMS function will load a preloaded SMS with the first 3 photos of the Appraised vehicle, as well as the Year, Make, Model, Variant, KM’s, NZ New, Engine and Fuel Type. You can then enter any other info you want to send the Wholesaler and send the SMS to one of your iPhones contacts. This function is only available on iPhones with iOS8+.
ADD APPRAISAL FEATURES & COMMENTS TO IPHONE
The iPhone version of the Appraisals screen now has the ability to load Features and Comments to match the iPad and Desktop screens.
CAMBELT AVAILABLE ON APPRAISALS
We have added the option Cambelt to the Specifications on the Appraisal screen within the Sales Pipeline for iOS and Desktop. This provides users the option to choose Chain, Done, Not Done and Not Applicable.
IMPROVED CUSTOMER DATABASE MATCHING
The ‘New Lead’ screen in the Sales Pipeline now allows users to search their customer database for matching customers without having to leave the screen.
Immediately under the ‘Customer Details’ section there is a new ‘Search Customer Database’ button. This will return matched customers but allow you to remain on the screen to complete and Source, Campaign or Listing selections.
If you enter the matched customer you select has information that differs from what you just entered the application now gives you a choice of updating the existing customer record, or retaining the original customer details in the database – meaning no more chance of losing customer info by loading an old customer record.
If you do not wish to take advantage of this feature – no problem. You can still use the old method of clicking on ‘Done’ to proceed.
CAMPER/CAMPERVAN SPECIFIC FIELDS
We now have specialized screens in Listings if the listing type is chosen as Camper or Campervan. This includes Camper/Campervan specific Body Types, and a list of Features tailored to Campers and Campervans.
MORE BOAT & MOTORBIKE SPECIFIC FIELDS
We have now improved how we manage Motorbike and Boat listings within the IOS Apps. Body Type is now a drop down instead of free text. Additionally, if the Listing Type of ‘Boat’ is selected there are now customized fields for ‘Propulsion’, ‘Construction Type’, “Draft’ and ‘Displacement’ to match what is required for Trade Me.
STOCK NUMBER DISPLAYED WHEN CHOOSING LISTINGS
The latest release now displays the vehicle stock number when choosing a Listing to add to your lead. This brings the iOS into line with the Desktop and makes it easier to identify the vehicle you are looking for – particularly when there are no photos.
IMPROVED PROCESS FOR UPLOADING KIA PROOF OF PURCHASER TYPE
In Desktop Studio the ‘Proof Of Status’ and ‘View T&Cs’ buttons are able to be clicked on when creating Kia Assistance Requests without forcing users to click ‘Save’ first.
USER SORTING BY LAST NAME
The list of Users in the Search dropdown on the Dashboard is now sorted more logically by Last Name, then First Name.
VEHICLE REGISTRY SHOWS SALESPERSON NAME
In iOS and Desktop we added Salesperson name to the ‘Type’ column in the Vehicle Registry Dashboard.
RUN VIR & VEHICLE CHECKS VIA SALES PIPELINE
You can now run your vehicle checks/VIR’s directly within the AutoPlay Sales Pipeline on both Desktop and iOS.
The Appraisal screen now includes a ‘Vehicle Check’ section that can be activated to display either MotorCentral Car Check’s or MotorWeb VIR’s. Clicking on this button will run a vehicle check which will be displayed in a popup on screen.
This function is only available to dealerships that currently have a commercial relationship with MotorCentral and/or MotorWeb. All billing will continue to be directed through your existing relationship with those providers.
Please note that in order to turn on this feature you must contact email@example.com to request.
NEW PLACEHOLDER MUSIC
Update the placeholder music that plays on a Virtual Demo or Email Response when no individual recording is available.
Keep an eye out for the release notes at the end of September for more information.
The first product we ever built at AutoPlay was our Virtual Demo Videos – and they’ve served us well over the years. We are now working on improving our Virtual Demos by converting them to MP4 format. This means that they will display better on mobile devices on both vehicle display pages AND on Live Leads eDM’s. Right now we are looking for dealerships keen to switch over from our old Silverlight videos to the new MP4s. We will be restricting this to a few selected customers at first, before looking to migrate everyone in the coming weeks before the end of the year.
Moving to the new video format won’t cost you any extra and opens up several new options. We are keeping our ‘Branded Scripts’ which play on your existing videos in absence of a personalised recording. However we are now layering these over backing music. Don’t like your existing Branded Scripts? You will now be able to opt for a music only version of the video if you prefer. The new video format will also work for personalised or professional audio recordings and will prompt your video to be built as soon as you save your audio.
The new videos also feature better transitions and animations with slide out panels giving the viewer the key information about the video including Fuel Saver and Safety Ratings if available. Combined with the new music this all adds up to an improved presentation of your vehicles that your customers will love.
This represents the first part of the improvement of Virtual Demos. The next stage will be to utilise our extensive audio library to automatically generate unique audio for each vehicle video automatically. This will have a positive impact on streamlining the creation of Live Leads emails.
There is still some testing required before we are ready to roll over to the new video format. You can preview the video below. Please note the music tracks are for preview purposes only - we are still searching for the music tracks we will use when we go live. If you are interested in being one of the first clients to have access to the new Virtual Demos over the coming weeks, please email firstname.lastname@example.org
SALES PIPELINE HOW TO:
Send lead information to Provident Insurance
It’s now possible to send lead information from the Sales Pipeline to Provident Insurance so dealerships don’t need to double enter any customer or vehicle information. To take advantage of this feature the dealership must be using the Sales Pipeline, and a customer of Provident Insurance*.
1. IN iPAD APP
The button is located in the + menu on the top right of the app when in the VIEW LEAD screen. The button is labelled REQUEST INSURANCE. This will trigger the lead information including all vehicle and customer details to be sent to Provident Insurance. (Note if the Lead Export record has not been created this button will do nothing)
2. IN DESKTOP APPLICATION
In the Desktop Application the action button is labelled INSURANCE. It is located on the View Lead/Lead Detail screen. It otherwise behaves the same as the iPad App.
Contact AutoPlay Support on email@example.com to request set up.
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