DMS Integration costs an additional $100 +GST per month, per dealership with AutoPlay and charges at the DMS end range from $49 to $99 per month (there may be additional charges so you’ll need to talk to your DMS provider).
Its well worth the cost as DMS Integration can save your sales team huge amounts of time and hassle spent loading in customer records and leads to the DMS. The Sales Pipeline has been known to capture up to 9 time more customer contacts than when using a DMS alone. The secret? Most dealers make using the Test Drive Forms compulsory and the information captured filters through automatically to the DMS. Conversely when faced with typing out info collected on a paper test drive form the easiest choice is often to file it in the ol’ cardboard box to load in at a future date.
We keep DMS Integration as simple as we can. We set up a 2 way feed of customer information – not only sending this info to the DMS, but also receiving the dealerships full database to further minimise typing and reduce duplicate customer records.
At AutoPlay we are all about making it as easy as possible to manage leads and transfer data. If DMS Integration sounds like a bit of you please email firstname.lastname@example.org to find out more information about how it works with your DMS provider.