With Fieldays June was a big month with significant increases in the number of sales leads generated across NZ Dealers. In July, even with Fieldays firmly in the rear-view mirror we saw 4.4% fewer leads captured by kiwi dealers than June 2017. Despite this there were 7.7% more Test Drives recorded and 11.5% more Sales.
In June we saw a massive number of leads generated by ‘Brands’ as many manufacturers ran marketing/lead generation programmes in the lead up to/during Fieldays. As expected July 2017 saw a significant drop of more than 55% fewer brand leads – returning normality to the list of top lead sources back towards online sources for most dealerships. In July 2017 ‘Web-Classified’ was the number one source of leads and increased by 18.1% from June. Similarly, it was a strong month for dealership websites with ‘Web – Dealer’ leads increasing by 13.6%.
For the second straight month, the high number of leads generated from ‘Web – Classified’ sources continued to generate a large number of Test Drives. On the back of a 30.3% increase in Test Drives from ‘Web – Classified’ in June, July saw a significant 72.2% increase in Test Drives. Balancing this out the second (Brand) and third (Direct) saw decreases in the number of Test Drives generated.
July was a productive month for Sales generated in AutoPlay with increases of 39.8% for the ‘Repeat’ source, 32.6% for ‘Web – Classified’ and ‘Brand’ increasing by 5.7%.
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