In AutoPlay it's simple to add monthly costs to your Lead Sources and Campaigns. Doing so will yield useful Cost Per Lead or $CPL figures which help when reviewing the effectiveness of your marketing spend, and help make decisions on where you can get the most bang for your buck!
Setting up monthly costs for your Lead Sources is easy. Simply open the Desktop Studio, click on SETTINGS>SALES PIPELINE SETTINGS>LEAD SOURCES and open up whatever lead source you want to add a monthly cost to.
Adding a monthly cost will then calculate a cost per lead each month. This is visible within AutoPlay Reporting under the Lead Source ROI Report.
Similarly you can add monthly costs at the Campaign level by going to SETTINGS>SALES PIPELINE SETTINGS>LEAD CAMPAIGNS and adding a cost to any campaign.
The Cost per lead for each of your campaign leads will be visible in the Marketing ROI Report in reporting.autoplay.co.nz - allowing dealers to very easily measure the effectiveness of their marketing on actual leads generated to the dealership.
If you have any questions about setting up Lead or Campaign costs you can contact our Support Team on support@autoplay.co.nz
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