AutoPlayAuto.com has now been live since mid 2019 and the vast majority of AutoPlay dealers have now migrated over to the new system.
However there are still some AutoPlay users still using the iOS App and using the old Silverlight application via Internet Explorer on https://automotive.autoplay.co.nz/
At some point during 2020 AutoPlay will be turning off the old Silverlight application and reviewing the role of the iOS app. AutoPlayAuto.com works on tablets and phones as well as desktop PC's via Chrome, Safari Firefox and other HTML5 compliant browsers. This has rendered the iOS App and Silverlight systems obsolete as AutoPlayAuto.com will work on your iPad and iPhone.
We are no longer supporting the old applications and we are working through the steps necessary to shut these services down now that they have been replaced by https://www.autoplayauto.com. At this stage we do not have a firm deadline for when the old systems will be disabled but it is highly likely to be no later than June 2020.
AutoPlay run monthly releases and all of the new features such as Appraisal Splat Graphs, Appraisal group offers and more is only available in https://www.autoplayauto.com. If you are not using the new version you won't be able to take advantage of any new functionality. The new system is also considerably faster, and in addition it is likely you may experience issues running the old Silverlight or iOS Apps.
For these reasons it makes a lot of sense to migrate now*. All that is required is Chrome or Firefox (on Desktop), Safari (on iOS) or Chrome (on Android).
Deadline: June 2020
Action Required: Switch over to use https://www.autoplayauto.com
* Note - if you are a Toyota New Zealand dealership you will notice "My Leads" is no longer visible. In https://www.autoplayauto.com the "My Leads" screen has been replaced by the Sales Pipeline. There is a little more set up involved with Sales Pipeline so if you have any questions please contact Support on firstname.lastname@example.org
Happy New Year to everyone! With 2020 now upon us it’s time to look back upon the last month of 2019 and review the top sources of leads, test drives and sales in December last year. December is traditionally a quiet month for dealerships - a naturally lower volume of activity, coupled with the fact that it can be harder to retain lead management discipline when you’d rather be at the beach – often results in sizeable decreases in the volume of leads, test drives and sales.
December 2019 was no different with leads decreasing by 13.4% from November to December 2019, test drives decreasing even further by 22.3% and sales falling off slightly by 7.8%. With the decreased volume of leads and test drives in December it will be interesting to see the flow on effect on January performance – already a quiet month with many people still on holiday.
With leads decreasing by 13.4% month-to-month the tops sources of leads decreased across the board. Interestingly this was more evident for dealership websites with the volume of leads dropping by 16.8% for the ‘Web – Dealer’ source and only decreasing by 6.6% for the ‘Web – Classified’ source. This suggests that whilst dealer websites are very competitive with the likes of Trade Me and Driven over the course of the year, these classified websites do a better job of retaining eyeballs over the xmas and new year’s period.
This was mirrored to a lesser extent with the volume of test drives in December 2019. Test drives attributed to ‘Web – Classified’ sources decreased by 12.3%, compared to a 18.3% decrease for test drives attributed to ‘Web – Dealer’ sources. Interestingly test drives recorded against the ‘Direct’ source decreased by only 6.1% vs the total average decrease in test drives of 22.3% - meaning either there was still a steady stream of true “walk in” test drives, or dealers did not push these customers as much to identify the true reason they came into the dealership for a test drive.
Sales decreased overall by 7.8% from November 2019 to December 2019, however several of the top sources of sales experienced even greater drops – meaning some of the lesser recorded sources of sales were not as affected by the holiday period. Sales from the ‘Web – Classified’ source decreased by 10.7% in December 2019, whilst ‘Web – Dealer’ sales only decreased by 5.5%. Whether this means anything significant when contrasted by the larger than average drop in ‘Web -Dealer’ leads and test drives remains to be seen – it may be too soon to see the full flow on effect of these decreases.
From everyone here at AutoPlay we’d like to wish every dealer a successful 2020 and hope you all embrace effective lead management practices in 2020 (we can help with that!). Make sure to check back next month to see the top sources of leads, test drives and sales in January 2020.
If you advertise your vehicles on Trade Me you would have recently received communication from them on their new image policies which will take effect from March 9th, 2020. This will impact the majority of the dealers listing vehicles on Trade Me as you are no longer allowed to include dealership logos watermarked on your images.
Below is a quick guide for how your images should look on Trade Me Motors. Note - these images and text were supplied by Trade Me Motors and any mention of "we"/"our support"/"contact us" refer to Trade Me Motors and NOT AutoPlay. AutoPlay are sharing this information as a helpful resource to ensure your listings meet Trade Me policy.
You can read the full set of image guidelines HERE.
If you export from AutoPlay and your listing photos currently include branding watermarks it is possible that your listing will not appear on Trade Me after 9th March 2020. As such, as of March 9th, 2020 AutoPlay will remove any dealership logo watermarks that are currently being applied by AutoPlay to your listings. This will ensure that your listings remain on Trade Me and are not blocked from being returned in Trade Me search results. Due to the effort involved in this AutoPlay will not individually engage with each dealership - we will automatically remove them from your Trade Me export from 9th March on-wards.
Please note that these standards are not an AutoPlay initiative and are required by Trade Me in order to list on their website. We are communicating these changes with you to ensure a smooth transition and that none of your listings are blocked from appearing on trademe.co.nz. If you have any issues or questions regarding the image requirements please contact Trade Me Support HERE.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers