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Welcome to The PlayBook

AutoPlay's home for tips, tricks and best practise in the automotive industry

Welcome Norman Samuels to AutoPlay

20/3/2018

 
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We are pleased to announce that Norman Samuels has joined the AutoPlay team in the newly created role of Dealer Solutions Specialist.  Norman brings with him an in-depth digital industry knowledge and a strong customer empathy and he will be a great addition as we keep growing our New Zealand based customer facing team.

Many of you may recognise Norman from his time at Trade Me.  With extensive experience in the industry Norman understands many of the challenges dealers face and will take a leading hand in our Customer On Boarding and Training programmes. 

You can reach Norman via norman@autoplay.co.nz or call us on (09) 361 1505

Top Sources of Leads, Test Drives and Sales February 2018

20/3/2018

 
With February being a short month, it was always likely that activity would be down on a full 30/31-day month.  As it turned out whilst Test Drives decreased by 9.6% and Sales recorded decreased by 12.5%, leads generated by kiwi dealers actually increased slightly by 3.9%.
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The top 3 sources of Leads for AutoPlay customers we the same in February as in January, however the order changed with leads generated by the ‘Brand’ increasing by 48.2% from last month, and ‘Web – Dealer’ leads increasing by 20.9% from January to February.
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In line with the overall number of Test Drives decreasing by 9.6%, the top 3 sources of Test Drives also fell in February.  ‘Web – Dealer’ continued to be the number one source of Test Drives but last month’s 20.9% increase was wiped out with a 19.2% fall in the number of Test Drives from this source.  Similarly, after a 21.9% increase in January, February saw Test Drives from the ‘Direct’ source decrease by 22.2%.  ‘Brand’ retained the 3rd spot but also decreased by 11.3% from January.  Whilst the short month can account for some of the decrease in Test Drives in February, March should see a rebound due to the solid number of leads being captured by kiwi dealers.
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‘Web – Dealer’ continues to be the main source of Sales for kiwi dealers yet decreased by 23.7%.  ‘Repeat’ was fairly stable but decreased by 3.2% and Sales from ‘Web – Classified’ decreased by 12.3%.
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Check out next month’s article to see which sources account for the most Leads, Test Drives and Sales in March 2018.

18.1 Release Now Available

19/3/2018

 
AutoPlay’s focus over the first few months of 2018 has been rebuilding the AutoPlay Studio in HTML to enable it to work on Android and Windows devices as well as in other browsers such as Chrome and Firefox.  Despite this focus we found a few spare moments to sneak in a couple of small improvements to our existing iOS and Desktop applications. 

  • Improvements to handling + character when scanning business cards and using the click-to-call function.
  • Improved speed when saving Loan Car Forms on iOS Apps
  • Improved speed when loading the Email Response screen in Desktop Studio.
  • New Role Management setting available to control whether users can close leads as ‘Won’.  This allows managers to restrict who among their sales team has permission to close a lead as won.  This setting remains off by default so please contact support@autoplay.co.nz if you want this set up for your dealership.
  • For EMD dealers (VW, Audi, Skoda, Porsche and Seat) are now prompted to record a Test Drive when closing a lead in case they have missed this part of the process.  This functionality can also be enabled on request for non EMD Dealerships – contact support@autoplay.co.nz to set up.
  • For EMD dealers (VW, Audi, Skoda, Porsche and Seat) when for leads generated by EMD there is an additional notification if the lead becomes more than 2 hours overdue.
  • When closing leads as ‘Duplicate/Opened In Error’ there is now a field to add the lead ID that has been duplicated.
  • For GS Group dealers (Hyundai, Isuzu, Renault) they will see a notification if their CSR team update a lead that has already been supplied to the dealership.
  • Internal improvements to Watermark previewing to allow AutoPlay Team to simulate watermark without going live.
  • Changes to emailing Appraisals to make it easier for wholesalers to identify who is sending the email.  Includes sending from dealer email address, and including dealership name, yard name and user name in the body of the email automatically
  • Tidied up Write Up Fees for users that don’t have their own custom list of fees set up
  • For Ateco dealers we have added some additional purchaser types – ‘Campaign’ and ‘Extra Support’
  • Internal changes to make setting up clients Role Management settings easier
  • SMS Gateway now supports concatenated messages – allowing users to enter more than the previous 160-character limit when sending external SMS.  The new character limit allows for up to 999 characters.
  • Assorted bug fixes and regular maintenance
 
If you have any questions about the latest release please contact support@autoplay.co.nz

New iPad Kiosks & AutoPlay Managed Services

19/3/2018

 
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New AutoPlay Test Drive Kiosks available now
  • High quality black powder coated steel
  • Can be set up to display in Portrait or Landscape
  • Lockable for added security
  • Stands approx. 1340mm tall
  • Base measures 350mm w x 450mm d 
  • Weighs approx. 14.3kg

From $125 per month + GST includes;
  • Full managed services streamlining install and updates of iOS and the AutoPlay Sales Pipeline iPad App
  • Supply of an iPad 5th Gen Wi-Fi & Cellular, 32GB in Space Grey, 9.7" display
  • 1 x Test Drive Kiosk in black
  • Signage $P.O.A (palite attached via magnetic strips - easy to change out for promotions, change in branding etc)
  • Shipping $P.O.A

($899 + GST one off for Kiosk ONLY)
Contact Support@autoplay.co.nz to order your own managed services Test Drive Kiosk
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