With February being a short month, it was always likely that activity would be down on a full 30/31-day month. As it turned out whilst Test Drives decreased by 9.6% and Sales recorded decreased by 12.5%, leads generated by kiwi dealers actually increased slightly by 3.9%.
The top 3 sources of Leads for AutoPlay customers we the same in February as in January, however the order changed with leads generated by the ‘Brand’ increasing by 48.2% from last month, and ‘Web – Dealer’ leads increasing by 20.9% from January to February.
In line with the overall number of Test Drives decreasing by 9.6%, the top 3 sources of Test Drives also fell in February. ‘Web – Dealer’ continued to be the number one source of Test Drives but last month’s 20.9% increase was wiped out with a 19.2% fall in the number of Test Drives from this source. Similarly, after a 21.9% increase in January, February saw Test Drives from the ‘Direct’ source decrease by 22.2%. ‘Brand’ retained the 3rd spot but also decreased by 11.3% from January. Whilst the short month can account for some of the decrease in Test Drives in February, March should see a rebound due to the solid number of leads being captured by kiwi dealers.
‘Web – Dealer’ continues to be the main source of Sales for kiwi dealers yet decreased by 23.7%. ‘Repeat’ was fairly stable but decreased by 3.2% and Sales from ‘Web – Classified’ decreased by 12.3%.
Check out next month’s article to see which sources account for the most Leads, Test Drives and Sales in March 2018.
AutoPlay’s focus over the first few months of 2018 has been rebuilding the AutoPlay Studio in HTML to enable it to work on Android and Windows devices as well as in other browsers such as Chrome and Firefox. Despite this focus we found a few spare moments to sneak in a couple of small improvements to our existing iOS and Desktop applications.
If you have any questions about the latest release please contact firstname.lastname@example.org
Contact Support@autoplay.co.nz to order your own managed services Test Drive Kiosk
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers