Online Chat plug-ins are becoming more and more common in both NZ and Australia. Online Chat allows a dealership to have someone on hand to communicate with potential customers whilst they are on the dealers website. This provides the customer with instant answers to any questions they may have, and doesn't force them to pick up the phone or email the dealership until they are ready.
At AutoPlay we recently had the opportunity to meet with Drive Chat - one of the leading players in the online chat space. Watch the video below to find out more about Drive Chat.
Dealers spend a lot of money marketing their website so it's important that every one of those leads is maximised. Drive Chat engages passive visitors to your website and converts them to active customers. After installing Drive Chat on their website, on average Drive Chat customers report an increase of 20%-30% in enquiry levels.
Drive Chat leads can be automatically captured to AutoPlay and mapped in as a lead - complete with a copy of the conversation between your Drive Chat agent and potential customers. This makes it easy for your sales team to start managing these conversations once Drive Chat has converted them to leads - all without having to manually re-enter any lead details.
To find out more about Drive Chat visit https://drivechat.com.au/
If you already use Drive Chat and would like to capture these leads to AutoPlay Sales Pipeline contact email@example.com to get the ball rolling.
Last month saw slight decreases across the board in Leads, Test Drives, Sales - somewhat expected with February being a shorter month than average. In March 2019, AutoPlay saw an increase in Leads (by 10.9%), Test Drives (18%) and Sales (15.3%) all increasing from February 2019.
The most common source of Leads in March 2019 was from the 'Web - Classified' source which increased by 15.2% from the previous month and leaped 'Web - Dealer' to become the most common source of leads in March. Leads from dealers websites ('Web - Dealer') accounted for the second most common source of leads in March - increasing by 7.2%. The 'Brand' source remained the third most common source of Leads in March, but actually dropped by 17.1% month-to-month.
Test Drives also increased across the board with 'Web - Dealer' increasing by 11.1%, 'Direct' increasing by 28.1% and 'Web - Classified' increasing by 27.7%.
In March 2019 the most common Source of Sales remained as 'Web - Dealer' which increased by 10.5% from February. Likewise, 'Web - Classified' accounted for the second most Sales - increasing by 11.2% month-to-month. However, whilst last month 'Brand' accounted for the third most Sales, in March 'Repeat' increased by 12.3% to become the third most common source of Sales.
As always make sure to check back next month for the top sources of Leads, Test Drives and Sales in April 2019.
Contact firstname.lastname@example.org if you have any questions.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers