 Contact matt@autoplay.co.nz if you have any questions about the pending autoplayauto.com release. * 32 days to go as at 30/05/19 (Go live scheduled for 01/07/19)
** Browser must be fully HTML5 compliant (Windows - Chrome & Firefox, iOS - Safari, Android - Chrome) ***Based on testing from 500 to 100,000 leads on standard internet connection  Kiwis love their cars. In fact, our roads are home to around 4 million of them. New Zealand is also a proudly diverse nation, with hundreds of ethnicities and languages spoken on our streets. It makes sense, then, that consumers be able to find and buy a new vehicle in their own language. AutoPlay are always looking to share good news with our customers and HouGarden represent a opportunity to target a specific audience. AutoPlay have worked with HouGarden to make this easy for AutoPlay customers as we have a direct connection via an AutoPlay Data API. Introducing HouGarden Motors Founded in 2011, HouGarden is the largest Chinese-speaking property portal in New Zealand. The HouGarden team is proud to launch HouGarden Motors, New Zealand’s first online auto trading platform dedicated to a Chinese-speaking audience. Featuring thousands of vehicle listings presented to a Chinese audience in their native tongue, HouGarden Motors offers car dealers a unique opportunity to get their listings in front of a highly-motivated, affluent audience that’s ready to buy. Why HouGarden Motors?
Anytime, Anywhere The HouGarden Motors platform has been designed to work optimally on both desktop and mobile, while smart new iOS and Android apps meet the demand of today’s on-the-go users. Elite Customer Base During HouGarden's eight years of running New Zealand’s largest property portal for the Chinese market, HouGarden has dealt with thousands of elite professionals, including real estate agents, lawyers,bankers and developers. These same people are potential clients for your own business. Affluent, Highly-Motivated Audience The New Zealand property market is very attractive to Chinese buyers who have a lot of disposable income. HouGarden Motors enables you to put your listings in front of an audience that’s very motivated to buy. NZ-Based Support Team The HouGarden team combines our Chinese backgrounds with local knowledge to develop online products for a New Zealand-based Chinese-speaking market. Their head office is located in Central Auckland. How Do I Get Started? Keen to improve your marketing results bylisting your vehicles on HouGarden Motors for FREE*? Visit https://nz.hougarden.com/motors Contact the HouGarden team on +64 9 377 5666 or support@hougarden.com for more information. You can start to take the above benefits with HouGarden Motors by just signing a form (Dealership Data API Access Authorization) and send back to our email support@hougarden.com *HouGarden already has long-standing partnerships with many local leading brands，including NZME，Barfoot &Thompson，Harcourts，Bayleys and Ray White.
 As winter sets in we’ve seen a noticeable drop in activity by NZ dealers across all the key kpi’s. April was one of the worst months in memory with Leads decreasing by 22.3%, Test Drives by 31.2% and Sales by 19.8%.  The top 3 sources of leads remain unchanged with ‘Web – Classified’ remaining the most common source of leads despite a 11.7% decrease from April 2019 (following a 15.2% increase from February to March). ‘Web – Dealer’ remains the second most common source of leads but also experienced a sizeable decrease with 11.5% fewer leads being attributed to this source than the previous month. ‘Brand’ remains in the third spot and although there were 5.9% fewer leads from this source in April as there was in May, this represents a less significant drop than recorded from other lead sources.  As with Leads, we saw a sizable decrease in the number of Test Drives recorded in April with 31.2% less Test Drives recorded in April than there were in March. This trend was visible across all the Lead Sources with Test Drives from ‘Web – Dealer’ decreasing by 16.3%, ‘Direct’ Test Drives falling by 40.6% and Test Drives generated from ‘Web – Dealer’ leads decreasing by 32.4%.  As with Leads and Test Drives, we saw a decrease in Sales (19.8% decrease from March 2019). This played out as an 11.6% decrease in Sales attributed to dealer websites (‘Web – Dealer’), 12.6% fewer Sales attributed to ‘Web - Classified’ leads and 15.2% fewer Sales attributed to ‘Repeat’ leads sources.  With Fieldays just around the horizon in June dealers across NZ will be hoping for a bounce back in Leads, Test Drives and Sales in the coming months. As always make sure to check back next month for the top sources of Leads, Test Drives and Sales in May 2019.
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