Lead, Test Drive and Sales By Source June 2019 (vs May 2019)

​May 2019 saw increases of more than 8% in the number of Leads, Test Drives and Sales from the previous month.  In June 2019 we saw a slight increase in leads of 3.3%, but Test Drives decreased by 10% from May 2019 to June 2019, and Sales decreased by 15.7% from month to month.

The top 3 sources of leads remain unchanged with ‘Web – Classified’ continuing to be the most common source of leads for NZ Dealers despite decreasing by 1.3% from May to June 2019.  With Fieldays in June, ‘Brand’ supplied leads jumped a spot to be the second largest supplier of leads in NZ – on the back of a 29.6% increase the previous month, leads from the ‘Brand’ source increased a further 15% in June.  ‘Web – Dealer’ rounded out the top 3 despite a 6.6% decrease.

Test Drives decreased across the board as we were yet to witness the conversion of Leads to Test Drives within June from the Fieldays event.  Typically, we would expect to see an increase in Test Drives in the months following Fieldays.  From May 2019 to June 2019 we saw a decrease of 24.7% in Test Drives from the ‘Web - Dealer’ source, a decrease of 2.4% from ‘Web – Classified’ and an increase of 3.3% in Test Drives generated from May to June 2019.

Sales dropped by 15% from May to June across kiwi AutoPlay users.  We saw this trend across all sources with ‘Web – Classified’ decreasing by 22.9%, ‘Web – Dealer’ decreased by 14.7% and Sales from the ‘Repeat’ Source decreased by 16.5%.

​Make sure to check back in August to see the top Sources of Leads, Test Drives and Sales in July 2019.