Version 18.3 is now out and includes a number of improvements to existing AutoPlay features.
Australian dealerships are now able to run vehicle lookups through MotorWeb within the Appraisal screen in the AutoPlay Sales Pipeline. Vehicle look ups cost $0.64AUD + GST for each successful lookup, which populates some vehicle fields on the Appraisal Form. To find out more about this function you can view the How To Guide HERE. To sign up for this function please email email@example.com
At AutoPlay we frequently get asked what is best practice - both when it comes to using the AutoPlay suite of products and also in the broader sense of managing leads. In response to this we've come up with a couple of flow charts that sum up how we believe a lead should be managed from start to finish.
Click on the image below to open a PDF file.
If you would like to talk to AutoPlay on what we believe Sales People and Sales Managers should be doing on a Daily, Weekly or Monthly basis please contact us on (+64) 9 361 1505. We have other Best Practice Guides that cover these topics and are available upon request for AutoPlay customers.
If you have any questions about these best practice documents, or would like to organise training in your dealership please contact firstname.lastname@example.org to arrange.
Despite dealership websites overtaking Trade Me as the number one source of Leads, Test Drives and Sales – Trade Me is still NZ’s number one third party listing site and accounts for a reasonable portion of a dealerships online leads.
The AutoPlay Support Team frequently gets calls from dealerships confused about why their listings have not made it to Trade Me. Below is a quick checklist of things you need to know to make sure your listings get on to Trade Me first time, every time.
· The listing must have a Year, Make, Model, Price, Transmission and Body Type
· The listing Transmission and Body Type need to match Trade Me’s list of pre-defined options. Trade Me do have a mapping table to map different Transmission or Body Types, but the further from their defined list the higher chance your listing will be frozen
· The listing Make and Model must match Trade Me’s list of Makes and Models – if your Model doesn’t exist then you need to contact Trade Me to request it is added
· The listing Body Type selected must match the Make/Model – you cannot load a Hilux as a Hatchback
· The listing requires 1 of Chassis, VIN or Rego
· The listing must not reuse a stock number
· The listing Odometer cannot go backwards
· The listing cannot contain special HTML characters
· The listing cannot have any contact info/url’s etc anywhere within the listing – this includes on the images
· The listing must have at least 1 image
· If using Trade Me Super Feature the listing must have at least 3 photos
Follow these basic rules and you should find all your listings make it on to Trade Me at the first attempt and don’t get frozen. If any of these rules are not followed it can cause delays with the listing making it to be live on the site, as Trade Me staff will need to get involved to review the listing.
AutoPlay offer a full range of Data Management services including populating stock pages on your website and exporting to third party portals. If you have any questions about AutoPlay’s data management services contact us on +64 (09) 361 1505.
July 2018 was a fairly strong month of results. Despite the volume of Leads loaded by AutoPlay customers increasing by only 0.2%, Test Drives increased by 6.9% from June 2018, and Sales increased by 15.1% - building on months of increases in the volume of Leads and Test Drives being captured by AutoPlay customers.
‘Web – Dealer’ remains the number one source of Leads and increased slightly by 1.0% from June to July 2018. After a significant increase in the number of ‘Brand’ Leads in June (likely due to Fieldays and other events), July saw ‘Web – Classified’ increase by 14.2% - leapfrogging Leads from ‘Brand’ sources which decreased by 25.8% from the previous month.
As with Leads, the ‘Web – Dealer’ source remained the number one source of Test Drives despite falling by 3.2% from June. ‘Direct’ and ‘Brand’ remained the next most common source of Test Drives and increased by 7.7% and 7.9% respectively.
Dealerships websites continue to go from strength to strength, with the source ‘Web – Dealer’ increasing by a further 12.2% from June to July. In July Sales from ‘Brand’ generated leads dropped out of the top 3 altogether, and ‘Web – Classified’ sales fell to number 3 despite increasing by 12.7% from the previous month. The reason for this was due to Sales attributed to the ‘Repeat’ source increased by 26.5% from June to July.
Make sure to check in next month to find out the top sources of Leads, Test Drives and Sales for dealerships in August. Lead Source reports are just one of the reports available to dealerships and OEM’s who use AutoPlay Sales Pipeline. To find out more about the range of reports available via AutoPlay contact us on email@example.com or +64 9 361 1505.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers