Lead, Test Drive and Sales By Source August 2019 (vs July 2019)

In July we saw the volume of leads captured in NZ decrease by 3.2% from June 2019.  In August the number of leads rebounded to increase by 2.6% from month-to-month.  Unfortunately, the increases did not continue across the other KPI’s we track with Test Drives decreasing by 0.3% and Sales decreasing by 10.2% from July to August 2019.

‘Web – Classified’ was again the most common source of Leads – increasing by 4.7% from July to August.  ‘Web – Dealer’ remained the second most popular source of Leads in NZ but decreased by 3.4%.  After a drop of almost 70% from June to July due to the end of Fieldays, the Brand source rebounded to increase by 9.9% in August.

In August ‘Web Classified’ was the most common source of Test Drives and increased by 5.1%.  Test Drives arising from ‘Web – Dealer’ leads decreased by 11.5% and Test Drives from ‘Direct’ leads decreased by 4.3% from July to August.

​After a strong Sales month according to AutoPlay stats for the month of July, August Sales were slightly down with Sales from ‘Web – Classified’ leads down 4.2%, ‘Web – Dealer’ down 6.8% and Sales from ‘Repeat’ sources down 1.2% from July to August 2019.

Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in October 2019.