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AutoPlay Automation - How Can Automation Help My Dealership?

30/9/2020

 
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With so much activity occurring at a dealership or across a dealer group it can be difficult to ensure that all customers are communicated with at the right time, with the right message.  With AutoPlay AUTOMATION  we have built in a wide range of automation triggers designed to send out personalized messages and calls to action to help dealerships progress their leads down the road-to-a-sale - even when individual contact by the sales team is not possible.
 
  • Trigger automated activity based on actions completed in AutoPlay or scheduled time frames
  • Specify the types of leads you want to trigger automation via customised Yard, Users, Sources, Campaigns or Makes
  • Create different automation rules for different types of calendar events, close reasons, form types (TD, Appraisal etc) and progress stages – include or exclude as required
  • Automate internal notifications, emails or SMS alerts to lead owners or managers
  • Generate automated emails and SMS to potential customers utilising purpose-built templates and standard responses
  • Set delays and escalations by combining multiple automation settings
  • Establish blackout periods to “queue” or “suppress” automation activities
  • Set up Brake points that prevent automation from triggering and opt out individual leads as required
  • Retarget customers with automatically scheduled bulk Email or SMS campaigns
  • Re-prospect potential customers with AutoPlays purpose built Live Leads eDM’s
  • View a full history of all automation activities triggered for each rule
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HOW CAN I USE AUTOPLAY AUTOMATION?

AutoPlay AUTOMATION has a flexible structure with more than 19+ built in “triggers” designed around particular milestones in AutoPlay Sales Pipeline.  Below are just a few of the ways in which AutoPlay AUTOMATION can help your dealership;
  • Send automatic email responses when new leads are created thanking the customer for their enquiry and sharing a copy of the dealerships privacy policy
  • SMS or email reminders for scheduled Calendar Events/appointments
  • Reach out to no show’s, overdue or stalled leads
  • Automatically schedule follow up on Overdue & Stalled leads
  • Alert staff when a customer replies to an email or SMS
  • Send automatic reminders when leads are not actioned within a specified timeframe or the lead progress is not updated
  • Automatically alert lead owners and managers when leads become overdue & stalled – or reallocate them to another salesperson
  • When Test Drives are completed automatically generate a thankyou email
  • Send a thankyou email when a customer makes a purchase and introduce them to Aftersales
  • Generate communication at key steps in the road-to-the-sale process such as Test Drive or Finance progress stages
  • Automatically close leads as lost when they are untouched for a long period of time
  • Re-target your closed leads with AutoPlay Live Leads emails – either via emails generated at the time the lead is closed or scheduled monthly emails
  • Showcase your inventory to customers all through the road-to-the-sale without having to manually create and send eDM’s in AutoPlay
  • Automate In Market Leads communication when new listings arrive, prices are dropped or appraisals are done (COMING SOON)
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WHY SHOULD I USE AUTOPLAY AUTOMATION?

Automation is designed to supplement real phone, f-2-f, email or sms contact with your customers when resources do not allow for human interaction. 
 
  • Ensure consistent, reliable messaging with professional templates and consistent messaging
  • Deliver regular touchpoints throughout the pre-sales process - achieving levels of communication and engagement difficult to achieve via manual activity
  • Streamline follow up procedures and save the sales team time manually following up
  • Achieve levels of communication difficult to achieve via manual activity
  • Save time and money manually creating eDM’s and Live Lead campaigns
  • Minimise leakage and maximise conversion opportunities with the right message, via the right channel at the right time
  • Drive conversion and activity by becoming top of mind
  • Track activity and conversion from Automation activity and adjust your strategy as required (COMING SOON)
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WHAT DOES A POTENTIAL WORKFLOW LOOK LIKE?

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AutoPlay Automation is an optional monthly add-on available to dealers that are signed up the the AutoPlay Sales Pipeline.  If you are interested in finding out more about AutoPlay Automation contact AutoPlay on sales@autoplay.co.nz

Key AutoPlay Dealer KPI Tracking - June 1st to September 27, 2020

30/9/2020

 
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Lead, Test Drive and Sales by Source September 2020 (vs August 2020)

30/9/2020

 
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In September  we've seen a rebound in in activity across many of the major KPI's that AutoPlay track.  As Auckland came out of Level 3 we saw increases in the level of Leads, Test Drives and Appraisals compared to August.  To read more about the market trends for these KPI's click HERE.

As of 30th September the top sources of leads remain unchanged from previous months with 'Web - Classified' and 'Web - Dealer' taking out the top two spots, and leads from 'Brand' being the third most common source of leads for Kiwi dealers (AutoPlays customer base is heavily skewed towards franchise dealers).  Interestingly Leads from 'Web - Classified' sources actually decreased, but the majority of other sources have increased over the month of September.

Web - Classified - Down 0.8% (vs 24.7% decrease in August)
Web - Dealer - Up 15.1% (vs 28.4% decrease in August)
Brand - Up 12.4% (vs 34.2% decrease in August)

September figures as at 8.20pm 30/09/20

With Test Drives falling in August as Auckland suffered under Level 3, September has seen the top 3 sources of test drives remain the same, but have bounced back in September.

Web - Classified - Up 10.6% (vs 28.9% decrease in August)
Web - Dealer - Up 4.4% (vs 39.5% decrease in August)
Direct - Up 29.0% (vs 40.6% decrease in August)

September figures as at 8.20pm 30/09/20

The first time NZ came out of Level 3 we saw an almost immediate and robust recovery in Lead, Test Drive and Sales volumes.  The big question many people had was whether the rebound would be as strong second time around.  Whilst Sales have increased overall we've seen Sales actually decrease for several of the main sources.  Given the time it takes to convert a lead to a sale this is likely representative that fewer volume of leads from these sources were captured in August.  Watch this space to see how sales fare in October.

Web - Classified - Down 1.8% (vs 17.3% decrease in August)
Web - Dealer - Up 1.6% (vs 33.5% decrease in August)
Repeat - Down 8.1% (vs 21.0% decrease in August)
September figures as at 8.20pm 30/09/20

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