LIVE LEADS
AutoPlay Sales Pipeline includes the built-in functionality to send video eDM’s to your captured leads.  Sending Live Leads is integrated with the Sales Pipeline Dashboard and allows dealerships to target specific types of leads that they have already captured in the past.
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1.       Capture your leads as per business-as-usual
2.       At the end of the month review your leads and decide on who you want to target
3.       Click on LIVE LEADS then click on the + CREATE NEW LIVE LEADS EMAIL button on Desktop or iOS
4.       Choose whether you want to manually set follow up, or use your default follow up settings (i.e create a calendar follow up automatically if a recipient watches X videos)
5.       Select your Live Leads template and who you want to send the email from
6.       Write a Subject Line and an intro message if required, and click SAVE
7.       Select your Listings.  Only listings with videos are included so if your desired listing does not have a listing go into the Listings screen and build a video via the burger menu>Listing>Rebuild MP4
8.       Click on BUILD RECPIENT LIST to build a list of recipients for your email.  You can select from any combination of leads including targeting only those that enquired on certain make/models, or those that only made it to Test Drive
9.       Once you have built your list click SAVE and you can VIEW RECORDS to see who your email will be sent to.  Your recipient list will be built from the leads you have previously captured.
10.    PREVIEW and SEND your email
11.    Once sent, wait a couple of hours and then you can click on RESULTS to view which recipients have opened the email, and watched videos.  You can click on the VIEWED column to see which individual vehicles they viewed within the email
12.    If you have your follow up set to automatic, AutoPlay will automatically create follow up calendar events against anyone that meets your follow up threshold – i.e. they watched at least 3 videos.
13.    If you prefer to manually control your follow up you can select the leads you want to follow up with and click on the CREATE NEW LEAD button.  This will create a new lead if your lead is closed, or add a calendar event if your lead is still open
14.    Follow up your hot leads via the Dashboard
15.    Next month, rinse and repeat.  It is recommended that you don’t contact the same recipient more than once a month.  Practically it is easier to create smaller, target groups that give your sales team a better chance of actually following up individually with recipients who interact with your email
 
You can read more about Live Leads here https://www.theplaybook.co.nz/playbook/coming-soon-integrated-live-leads​

IN MARKET LEADS
As well as using Live Leads to qualify who to follow up with, you can also use In Market Leads to identify potential customers that might be interested when you lower the price of a vehicle, or a new vehicle comes into stock.

1.       Capture your leads as per business-as-usual – making sure to qualify them to a vehicle
2.       Every week check your IN MARKET LEADS screen.  The In Market Leads screen is set up to show listings that have been recently added, or listings that have had a recent price decrease.  There is a default setting for your dealership, but you can create your own preference using the PREFERENCES button
3.       The In Market Leads screen will automatically return the Leads that have enquiries on similar cars to your new/price dropped listings.  A Lead is identified as being similar based on the In Market Leads settings you have in PREFERENCES
4.       It is recommended that you play with these settings to ensure you get a good balance between returning enough leads to follow up with, and returning too many leads to reasonably do anything with.  A good starting point is match on Make, Model, Year (-1 to + 1) or Price (- $2500 to +$2500).  Alternatively swap out make and model for Body Type if your customers are flexible on models
5.       If you find a matching lead that you feel might be interested in the new/price dropped listing you can click on the record to view the lead, and + to schedule follow up.  In Market Leads creates the perfect opportunity to communicate with leads that might have gone cold, with the introduction of a similar car that may tickle their fancy
 
You can read more about In Market Leads here https://www.theplaybook.co.nz/playbook/introducing-in-market-leads-making-buyer-matching-easy

AutoPlay founder Craig Brown is stepping out of his comfort zone to take on the New York Marathon – all for a good cause.

Brown, whose company provides dealers with digital sales tools, wants to support the family of his friend Mark, who died last year, after a long battle with mental health problems.

Brown’s goal is two-fold – to raise about $25,000 that will help provide Mark’s daughter with an assistance dog, alongside boosting awareness about suicide prevention.

“My mate Mark was an absolute champion,” Brown says.
“He had been suffering from mental health issues, but we all thought he was in a good space.”

Brown says he made the decision to run the marathon at Mark’s funeral, along with fellow friend Isaac Piper.
“I have never been a marathon runner and never seen myself as one.
“But we thought what could we do to support Mark’s family
“We thought ‘stuff it, we’ll run the New York marathon.’
“Running the marathon means we can make it an annual event.”

Training for the event has been tough on Brown’s knees after years of martial arts participation, with 24km the longest distance he’s managed so far.
“But all the pain will be worth it if we can raise enough money to get the assistance dog for Mark’s daughter,” he says.

Brown and Piper are also covering their own entry costs and flights.
“Every cent we raise will go to the family.”

If people are struggling with their mental health, Brown says they shouldn’t be afraid to ask for help.
“Once it gets hold of you, it can be pretty relentless.“
“There’s lots of support networks out there for people. It’s quite a big step to go to a support group.
“Or if you don’t want to go to a support group, talk to your mates.”

WATCH A SHORT VIDEO ABOUT CRAIGS TRAINING
https://www.youtube.com/watch?v=5d76D-3yu90&feature=youtu.be
 
TO DONATE TO THE CAUSE VISIT THE GIVE A LITTLE PAGE 
https://givealittle.co.nz/cause/marathon-for-marks-family-and-mental-health

To find out more about EV Sales visit the site at https://evsales.nz/
To register your interest in advertising on EV Sales visit https://evsales.nz/account/register
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