In the latest version of AutoPlayAuto.com you can now click on the Phone or Mobile number field to automatically make a phone call on any compatible device. If the field is editable there will be a green 'CALL' button. If the field is not editable simply click on the Phone number to prompt the call.
After clicking on the phone number or the CALL button your call will be logged in the Sales Pipeline in 3 places.
The Lead Progress will also be automatically updated to 'Phone Call Made' (if Progress is past 'Phone Call Made' it will date stamp the appropriate Progress step but will not update the leads current progress). Note - this only works with the standardised list of Lead Progress steps.
At this stage AutoPlay cannot record and capture phone conversations directly via the AutoPlayAuto.com application.
With approx 80% of all leads not converting to Sold, it's important that you have a plan to re-target these potential customers. For many dealers, just keeping up with incoming leads can occupy all their focus, let alone managing a targeted communications plan for "lost leads".
AutoPlay Live Leads are a fantastic way of re-targeting a specific audience amongst your lost leads, and now AutoPlay can offer our NZ customers a new Managed Live Leads Service. From just $250 NZD per month, per location AutoPlay will provide the following;
If you are interested in signing up to AutoPlays Managed Live Leads Services contact firstname.lastname@example.org
Create personalised video emails to reply to customer emails – building rapport and increasing call back by up to 60%.
TRACK EMAIL VIDEO VIEWS
Track your eDM and Email Response open rates and video views – giving salespeople another indicator of interest levels.
Provide your customers with consistent branding via standardised email templates, and templated standard responses.
RE-MARKET WITH LIVE LEADS
Take a targeted approach by building a contact list from your captured enquiry based on specific lead criteria.
STREAMLINE FOLLOW UP
Create a threshold for 'active’ leads and automatically follow up by creating scheduled calendar events
REQUALIFY WARM LEADS
Take advantage of leads you have already captured to re-qualify potential sales for no additional marketing spend.
At AutoPlay we strive to keep dealers aware of the different marketing options in the marketplace, as well as highlight any changes in the marketplace that might affect kiwi dealerships. We've recently met with DRIVEN who are making some changes to their model to deliver higher quality leads to their customers. You can read about the changes in their comms below.
DRIVEN is proud to update you that we’re launching the next leg in our road trip to be New Zealand’s most effective digital car showroom - and we are excited to have you along for the ride.
Since we launched DRIVEN we’ve been proud to offer you both listings and leads free of charge for two years. We’ve worked hard to grow our audience and credibility as the preferred platform to connect you with car buyers and importantly as the ultimate site for turning passive buyers into active ones.
Our journalists are specialist motoring writers; we’ve been attending global vehicle launches; we’ve road tested, reviewed and written about thousands of vehicles. DRIVEN is also the place that Kiwis turn to for credible, trustworthy car information. Research shows 60% of site visitors say DRIVEN is their platform of choice for car buying advice and recommendations.
We’ve recently re-platformed our listings engine and introduced several enhanced lead generation tools including a DRIVEN concierge service and DRIVEN call tracking. You will now start to reap the rewards.
From September DRIVEN will be introducing a charge for leads delivered from the platform.
A fee focused on leads means we are totally driven to deliver you what you need most - credible, reliable leads. We believe this approach gives you greater confidence and certainty that you are paying for results and it’s this alignment that makes DRIVEN the most compelling market offering.
With our growing audience and credibility, enhanced lead generation toolkit, combined with greater transparency and reporting DRIVEN will deliver even more quality and credible leads to help you deliver your sales targets.
DRIVEN is powered by NZME, Connecting Kiwis with their next car by keeping them in the know is our mission.
If you’d like to know more about how you can get your share of leads, please contact us at email@example.com and we will arrange a call with one of our DRIVEN Specialists.
If you have any questions about how to export your listings to Driven you can contact AutoPlay on firstname.lastname@example.org
Over the last few months we’ve seen numerous ups and downs and September was no different. After increasing by 2.6% from July to August, the overall number of Leads decreased by 3.9%, whilst Test Drives decreased by 2.5% from August to September. Likely due to the increase in leads in August, we saw an increase of 3.9% Sales from August to September.
‘Web – Classified’ remained the most common source of leads in NZ, but after increasing by 4.7% the previous month, leads from this source dropped by 5.2% in September. ‘Web – Dealer’ leads from dealership websites also decreased – by 2.8% from August. After increasing by almost 10% in August, we saw ‘Brand’ leads dropping by 13.1%.
September 2019 saw Test Drives from ‘Web – Classified’ decrease by 1.7% from the previous month. After being the second most common source of Test Drives for the last 12 months, September saw ‘Web – Dealer’ drop by 17.3% - leapfrogged into second place by test drives attributed to the ‘Direct’ sources. Whilst this generally indicates walk-in Test Drives, this can be a negative as it can be used instead of attributing Test Drives to the real source.
With Sales increasing by 3.9% we also saw Sales attributed to the ‘Web – Classified’ source increase by 2.8%. Despite the overall increase in Sales, those attributed to ‘Web – Dealer’ dropped by 9.4% and ‘Repeat’ dropped by 1.1% from August to September 2019.
Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in October 2019.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers