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AutoPlay started as a brand over 7 years ago in the automotive space selling video products to car dealers, but even before this we ran 4 hours of classified TV every day as AutoTV. In 2009 we launched into the web space specialising in providing lead management, display and marketing solutions for kiwi car dealers. In recent years, we’ve expanded into the Real Estate market with a tailor made video product that is going gangbusters! Meet The TeamSometimes when you are dealing with tech companies you can feel like just another number. At AutoPlay we like to keep things personal and what better way than using our first ever Real Estate PlayBook to introduce some of the staff members you might deal with at AutoPlay. We are a kiwi based business with offices in Auckland and Tauranga and years of experience providing products that help businesses in NZ and overseas to improve their online communication. Most of you will know Kyle Brown, but you can meet the rest of the team below.
Real Estate Agents have always been an industry that is more open to marketing with video than most. From walk throughs to drone footage, agents have always embraced video – after all if a picture is worth a thousand words then a video is worth a thousand pictures! Property video will increase the online exposure of your property listing whilst showcasing key features in a way that will appeal to your target audience. In case it’s not obvious, at AutoPlay we looooove video, and we think video will eventually become the new norm. In 2016 Real Estate Agents wouldn’t dream of listing property without including photos to showcase it. In the next few years we believe that video will slowly become more and more a requirement – so much so that vendors and buyers alike will expect to see some form of video when selling or buying property. The Role Of VideoThe question is – what type of video to use? Not all video is created equal. For high end properties, it’s not uncommon to see property videos with production values exceeding primetime TVC’s. Whilst writing this article we came across THIS (https://placester.com/real-estate-marketing-academy/real-estate-listing-videos/) blog post from a few years back detailing 8 of the best Real Estate videos from 2014. These videos are fantastic and certainly have their place for high end properties selling in the millions. However, it just doesn’t work the same when showcasing a 3brm family home in Hamilton. The trouble with most video options available to Real Estate Agents is that they are both costly and time consuming – and justifyingly so! Making videos is generally a very manual, hands on process that not only takes a skilled individual, but also expensive camera and editing gear. The AutoPlay DifferenceAutoPlay Virtual Show Homes are property videos with a difference. By focussing on automation and integration with property management systems AutoPlay is able to make video accessible for ALL types of properties. AutoPlay has successfully integrated with H1, My Desktop, REX, REALNZ, Agent Box and E2 which allows us to receive listings from an agent, build a video, post to Youtube, and deliver the video back to your website seamlessly. AutoPlay Virtual Show Home videos take traditional property photos, merge them with music and/or a personalised or professional recording, add movement, transitions and display key information such as bedrooms, bathrooms, intro/outros and agent business cards. To view samples of AutoPlay property videos, click HERE Because of the automation and integration AutoPlay are able to strip out the costs that come with traditional video. For our Starter Package offices, can get a video for every one of their properties for just $135 per month. For just $250 per month offices can use our iOS or Desktop apps to record their own personalised voiceover, or pay an additional $7.50 per listing to be professionally recorded. We’ve also recently introduced a credit card, pay on demand option which allows individual agents to purchase a video for as little as $19.50 per video. To find out more about AutoPlay Packages visit http://www.autoplay.co.nz/Real-Estate-Virtual-Show-Home.aspx Why Advertise With Property Video?There are countless stats out there on the merits of video. Here at AutoPlay we’ve found our 5 favourites that we think will get the point across. If you have any questions about AutoPlay property video solutions call us on +64 9 361 1505 or realestate@autoplay.co.nz  |
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