Hundreds of dealers have already signed up to receive leads via DRIVEN's new lead generation packages, don’t miss out on yours.
 
Select your preferred DRIVEN lead generation package, and as a thank you from the DRIVEN team, you’re in the draw to WIN a $15,000 NZME advertising campaign for your dealership.*
 
Check out the packages below and choose the one which is best for you.

Standard Lead Generation is available as Driven's fixed rate package, all you’ll pay is a small monthly subscription, up to 80% cheaper than what you'll pay elsewhere. This covers having your listings promoted to Driven's motoring audience of 133k monthly** and unlimited email enquiries.
 
Enhanced Lead Generation package is Driven's performance based pay per lead model for dealers who want to accelerate their growth faster. This package gives you access to the full dealer toolkit of lead generation options.

​Furthermore, Christmas has come early, you won’t pay anything until 2020 - with extended free access right until the end of the year.

Contact Driven via support@driven.co.nz to have one of the DRIVEN Specialists get in touch with further information.
 
*Competition drawn 16th December 2019. **SOURCE: Nielsen Online Ratings October 2019

It's that time of year again...Santa's loading up his sleigh, the reindeer's are stretching and AutoPlay are prepping for the end of year rush.

Christmas is typically a busy time for AutoPlay so if you are looking for some help sending a christmas/new years email to your customers please make sure to give us as much advance notice.  We may be unable to get your email out on time if we are given less than 10 working days as notice - so get your request in nice and early to make sure you don't miss out.

Over the Christmas and New Years period AutoPlay NZ will be closed from Friday 20th December through to January 6th.  The full schedule is below;

• Thursday 19th December - Normal office hours
• Friday 20th December - Closed for our Xmas party!
• Monday 23rd December - Skeleton crew only for urgent requests
• Tuesday 24th December - Skeleton crew only for urgent requests
• Wednesday 25th December - Closed
• Thursday 26th December - Closed
• Friday 27th December - Skeleton crew only for urgent requests
• Monday 30th December - Skeleton crew only for urgent requests
• Tuesday 31st December - Skeleton crew only for urgent requests
• Wednesday 1st January - Closed
• Thursday 2nd January - Closed
• Friday 3rd January - Skeleton crew only for urgent requests
• Monday 6th January - Normal office hours (for most AutoPlay employees)

​If you have any questions please get in touch with us at support@autoplay.co.nz 

​After decreasing from August to September, the volume of Leads and Test Drives bounced back – increasing by 3.4% and 2.0% respectively.  However, after increasing by 3.9% the previous month, the period of September to October saw Sales decrease by 9.4% - continuing the up and down trends we’ve seen across kiwi dealers all year.

Much of the increase in Leads can be attributed to an increase in the number of leads attributed to the ‘Brand’ lead source – which increased by 37.2% from September to October.  This caused it to become the second most common source of leads in NZ – leaping ahead of the ‘Web-Dealer’ source for the first time in recent memory (which decreased by 1.3%).  

‘Web – Classified’ remains the most common source of Leads in NZ and increased by 1.2% from last month.  Similarly the ‘Direct’ source still accounts for the second most Test Drives generated in October – despite decreasing by 3.9%.  The ‘Web – Dealer’ source accounted for the third most Test Drives and increased by 1.7% from September to October.

​With Sales decreasing by 9.4% it’s unsurprising that we saw decreases in the volume of Sales attributed against each of the top 3 sources of Sales.  ‘Web – Classified decreased by 11.’2%, ‘Repeat’ dropped by just 1.1% and sales from the ‘Web – Dealer’ source dropped by 11.9% - resulting in dealer website leads falling to become the third most common source attributed to sales in NZ.

​Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in November 2019