2020 is drawing to a close, and with the end of the year it's a great time to take a look at the latest trends across AutoPlay customers in Leads, Test Drives, Appraisals, Sales and Logins to AutoPlayAuto.com.
After a strong start to the month last week, the week to December 13th was solid with a slight drop of 1% MTD from November, but still at 3% higher than October MTD.
Two consecutive Saturdays with very high levels of Test Drives has seen the number of Test Drives tracking at 16% greater than MTD for a similar period in November.
Like other KPI’s, after a surge in the first week of December we saw a solid week of Appraisals from the 7th to the 13th December – 5% up MTD from November.
After the first week of December Sales volumes were down, the high Leads and Test Drives yielded fruit with a high week of Sales swinging to increase 2% MTD.
Logins to AutoPlayAuto.com have remained at a consistent level with little change from October and November MTD.
From the team at AutoPlay we would like to wish you a merry xmas and looking forward to a successful 2021.
With Christmas and New Years rapidly approaching you may find that you need to review who receives your leads over the xmas break.
There are a couple of approaches to managing new leads in AutoPlay.
1. All new leads are emailed/SMS and allocated to a single Sales Manager who is responsible for replying or allocating the lead to the rest of the sales team
2. All new leads are marked as Not Allocated but are emailed/SMS to a group of managers responsible for replying or allocating the leads. The first to pick up the lead then owns responsibility for the lead
3. Leads are automatically allocated to specific members of the sales team to manage directly - sometimes bypassing the Sales Manager. User A gets the first lead, User B the second, User C the third etc etc. You can read more about Auto Allocation at support.autoplayauto.com/portal/en/kb/articles/auto-allocat-new-electronic-leads
It is also possible to set up different recipients for leads after hours. This can be either a single recipient or multiple recipients. You can specify your after hours options by Weekday, Saturday or Sunday.
Over the Christmas and New Years periods you may find that there are changes to the users that normally manage your new leads that are captured from your website and third party listing sites. In AutoPlayAuto.com it is possible to set users as being either 'ON HOLIDAY' or set specific days of the week the they do not work.
If you are using the Auto Allocation function this can be particularly useful as specifying their rostered days off, or marking the user as 'On Holiday' will ensure the Auto Allocation does not route a lead to them. When the user returns to work make sure to untick the 'On Holiday' option as the user will not be automatically allocated any new leads whilst this remains ticked. You can read more about how these settings work at support.autoplayauto.com/portal/en/kb/articles/lead-allocation-rostered-days-off
If you have any questions about how best to manage your new leads within AutoPlayAuto.com please contact our support team at email@example.com
2020 has been a hell of a year and like many of you the team at AutoPlay are looking forward to a well deserved break. As with previous years, the action never stops so AutoPlay will be running a skeleton crew over the Christmas and New Years period to deal with any urgent issues.
During the period from December 29th to 31st, and January 4th to 8th we will have limited Support available for any emergencies. We will not be doing any new onboardings, new set ups or any new projects over this period. However if you have any issues with listings being exported to websites or 3rd party sites, any issues with leads being captured to your AutoPlay account, or any issues with AutoPlayAuto.com that prevent you using the system you can reach us on firstname.lastname@example.org.
The full Xmas and New Years roster is outlined below.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers