AutoPlay Automation - How Can Automation Help My Dealership?

With so much activity occurring at a dealership or across a dealer group it can be difficult to ensure that all customers are communicated with at the right time, with the right message.  With AutoPlay AUTOMATION  we have built in a wide range of automation triggers designed to send out personalized messages and calls to action to help dealerships progress their leads down the road-to-a-sale - even when individual contact by the sales team is not possible.
 

• Trigger automated activity based on actions completed in AutoPlay or scheduled time frames
• Specify the types of leads you want to trigger automation via customised Yard, Users, Sources, Campaigns or Makes
• Create different automation rules for different types of calendar events, close reasons, form types (TD, Appraisal etc) and progress stages – include or exclude as required
• Automate internal notifications, emails or SMS alerts to lead owners or managers
• Generate automated emails and SMS to potential customers utilising purpose-built templates and standard responses
• Set delays and escalations by combining multiple automation settings
• Establish blackout periods to “queue” or “suppress” automation activities
• Set up Brake points that prevent automation from triggering and opt out individual leads as required
• Retarget customers with automatically scheduled bulk Email or SMS campaigns
• Re-prospect potential customers with AutoPlays purpose built Live Leads eDM’s
• View a full history of all automation activities triggered for each rule

HOW CAN I USE AUTOPLAY AUTOMATION?

AutoPlay AUTOMATION has a flexible structure with more than 19+ built in “triggers” designed around particular milestones in AutoPlay Sales Pipeline.  Below are just a few of the ways in which AutoPlay AUTOMATION can help your dealership;

• Send automatic email responses when new leads are created thanking the customer for their enquiry and sharing a copy of the dealerships privacy policy
• SMS or email reminders for scheduled Calendar Events/appointments
• Reach out to no show’s, overdue or stalled leads
• Automatically schedule follow up on Overdue & Stalled leads
• Alert staff when a customer replies to an email or SMS
• Send automatic reminders when leads are not actioned within a specified timeframe or the lead progress is not updated
• Automatically alert lead owners and managers when leads become overdue & stalled – or reallocate them to another salesperson
• When Test Drives are completed automatically generate a thankyou email
• Send a thankyou email when a customer makes a purchase and introduce them to Aftersales
• Generate communication at key steps in the road-to-the-sale process such as Test Drive or Finance progress stages
• Automatically close leads as lost when they are untouched for a long period of time
• Re-target your closed leads with AutoPlay Live Leads emails – either via emails generated at the time the lead is closed or scheduled monthly emails
• Showcase your inventory to customers all through the road-to-the-sale without having to manually create and send eDM’s in AutoPlay
• Automate In Market Leads communication when new listings arrive, prices are dropped or appraisals are done (COMING SOON)

WHY SHOULD I USE AUTOPLAY AUTOMATION?

Automation is designed to supplement real phone, f-2-f, email or sms contact with your customers when resources do not allow for human interaction. 
 

• Ensure consistent, reliable messaging with professional templates and consistent messaging
• Deliver regular touchpoints throughout the pre-sales process - achieving levels of communication and engagement difficult to achieve via manual activity
• Streamline follow up procedures and save the sales team time manually following up
• Achieve levels of communication difficult to achieve via manual activity
• Save time and money manually creating eDM’s and Live Lead campaigns
• Minimise leakage and maximise conversion opportunities with the right message, via the right channel at the right time
• Drive conversion and activity by becoming top of mind
• Track activity and conversion from Automation activity and adjust your strategy as required (COMING SOON)

WHAT DOES A POTENTIAL WORKFLOW LOOK LIKE?

AutoPlay Automation is an optional monthly add-on available to dealers that are signed up the the AutoPlay Sales Pipeline.  If you are interested in finding out more about AutoPlay Automation contact AutoPlay on sales@autoplay.co.nz