Autotalk Article January 2016
The Digital Dealer Marketing Landscape in 2016
There is some interesting stuff to be found - even if most of it is more suited to bigger brands or markets. I’ll save you some time and summarise the general consensus – Social media through automated channel managers, SEO, SEM, Banner Ads Retargeting, Mobile sites, Content Marketing, Customer Apps, Big data and even more out there trends like “the internet of things”, Virtual Reality and Wearables are all identified as trends for 2016.
Yes, all of these things are cool, and many will trickle down to the automotive market in NZ in due course. However I’m going to go against the grain of many of these articles and really focus on going back to the basics of what will work in a retail automotive setting in this country in 2016.