Launching at the perfect time to help dealers bounce back from COVID-19 restrictions, Autotrader.co.nz have launched their brand new website. Read the full press release below - including a special launch offer for a limited time.
12 months after purchasing the business from Bauer Media, Auto Trader’s new Kiwi owners Richie East and Ross Logue have delivered on their promise to provide a state-of-the-art online experience for buyers and sellers.
“It was important for us not only to include the features our dealers need today but to go above and beyond with tools they will want in the future. We’ll also be adding many more integrations and updates in the coming weeks.” says Ross Logue, Managing Director.
“We are really excited to see our dealers utilise the new features such as videos and 360° photos for virtual tours to boost sales and reach customers in new ways. We have added brand new sections to the site such as our “New Car Showroom”, “Electric & Hybrid” and “Commercial”. All of this is available at no extra cost to our dealers. And for our customers, they can now book test drives and receive valuations on their trade-ins from dealerships all through a simple portal.” continued Mr Logue.
“This is just the beginning of our innovation-lead future at Autotrader.co.nz. We’re excited to continually bring market leading innovations to dealers and Kiwi car buyers.”
The new website soft-launched on the 19th of May with a refreshed logo and brand before a national marketing campaign begins in the weeks and months to follow.
Autotrader.co.nz receives 200,000 unique visitors per month and the new platform has showed very encouraging site statistics so far with time on vehicle page listings doubling immediately.
Auto Trader has been a trusted brand in New Zealand since printing the first edition of the buyer’s guide in 1981. Later in 2005 the first iteration of the website was launched with the mobile site following in 2008. The new website will continue to offer dealers industry leading ROI and trackable results on a new dedicated responsive platform.
When asked about the effect Covid-19 may have on the website and industry, Ross says: “It’s certainly a strange time for the new website to launch, but our lead tracking and analytics have shown the public has been quick to return to their old buying habits at level 3 and 2”.
“Our research shows that buyers are more than ever considering all options when it comes to making a car purchase decision and after extensive analysis, we are confident we have the best buying experience available for Kiwis”
Auto Trader were quick to support all its dealers through the lockdown, offering free advertising in April, 50% off advertising in May, 30% off June, 15% off July, extended payment terms and 50% off upgrade packages.
These discount packages are also available to all Auto Play dealers who are currently not online with Auto Trader. We offer rolling contracts with no long-term commitment required.
AutoPlay can export your data to Autotrader quickly and easily (requires AutoPlay's Data & Web Tool Package). Contact Autotrader on firstname.lastname@example.org to sign up.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers