One of the key tools salespeople have to progress deals is the option to present potential customers with quotes. Many dealerships handle this within their DMS, however there are some that will build these using the Write Up Form. By customizing the print output the Write Up Form can be a suitable alternative used to present quotes to customers, with the real sale and purchase agreement done via the DMS.
We also have several dealerships that utilize pre-built "email modules" to quickly and easily add quotes to their AutoPlay Email Responses. These can be used for fleet deals, or for normal sales leads. AutoPlay Quote Builder Emails can be created from a listing or used within the Sales Pipeline to communicate with your customers. "Modules" can be customized to suit your specific requirements (development work for any changes is quoted on a case by case basis).
The AutoPlay Quote Builder is available from $100 p.m +GST (quoted on a per case basis dependent upon complexity of template).
If you have any questions about the Quote Builder contact firstname.lastname@example.org
The AutoPlay Sales Pipeline is great for keeping track of what vehicles are being Test Driven at any one time. This is not only great for keeping track of vehicle availability, but also ensures that any speeding or parking fines can be attributed to the customer who had the vehicle at the time.
However did you know that AutoPlay can also be used to keep track of your Service, Employee, Sponsorship, Client Supplier or Press loan vehicles? Once enabled the Loan Vehicle Form is managed through the vehicle registry screen and costs just $100.00+GST per month, per location.
To sign up to use the Vehicle Loan Car Form email email@example.com today.
We've been working hard on the latest HTML5 version of the AutoPlay Studio. It's been a huge project, but the good news is the finish line is in sight.
We have selected 5 dealers to start trialing a BETA version of the software from Monday April 1st, 2019. This will provide us with first hand feedback on how dealers use the new system and allow us to make any tweaks that come up. If you've been selected as one of the lucky few trial dealers we'll be in touch in March to give you access, and walk you through the new features.
We've also pinned down a full launch date of Monday July 1st, 2019. This day is 99% locked in barring any catastrophes in the rest of the development project. We'll share more details as they become available.
WHY SHOULD YOU BE EXCITED ABOUT THE NEW VERSION OF THE AUTOPLAY STUDIO?
April 1st, 2019 BETA trial launch with 5 dealerships
July 1st, 2019 Full customer launch
You can contact firstname.lastname@example.org if you have any questions about the new HTML5 version of the AutoPlay Sales Pipeline.
After a down December saw AutoPlay customers capture significantly fewer Leads, Test Drives and Sales than the month prior, January 2019 saw a significant increase in activity across all key KPI’s. The volume of Leads (up 16.1% from Dec 18), Test Drives (up 19.5%) and Sales (up 16.2%) all returned to normal levels in January 2019.
‘Web – Dealer’ regained the top spot as the most common source of leads for kiwi dealers in January 2019 – up 15.7% from December 2018. This pushed ‘Web – Classified’ down to the second most common source of leads, increasing by 8.1% from the month prior. In December 2018 the volume of ‘Brand’ leads suffered the most as brands wound down for Xmas – decreasing by 38.8%. In January ‘Brands’ increased marketing activity back to normal levels and subsequently dealers using AutoPlay reported an increase in leads from this source of 29.7% from December 2018.
With the number of Test Drives captured overall increasing by 19.5% we saw an increase in Test Drives recorded against each Source with ‘Web – Dealer’ (up 10.5%), ‘Direct’ (up 20.1%) and ‘Web – Classified’ (8.7%) sources all seeing increases in Test Drive volume.
Continuing the trend, Sales increased across the board in January 2018. Sales attributed to the ‘Web – Dealer’ source increase by 13%, ‘Web – Classified’ increased by 8.7% and ‘Repeat increased by 6.5% from December 2018 to January 2019.
Make sure to check back in March to find out the most common sources of Leads, Test Drives and Sales in February 2019. To find out more about the range of reports available via AutoPlay contact us on email@example.com or +64 9 361 1505.
It's that time of year again when we all resolve to lose weight/be kinder/spend less/eat better. In the spirit of "new year, new you" here are 5 AutoPlay resolutions you can make to get the most out of the AutoPlay suite of products.
1. I will respond to leads faster than ever before
I'm not going to define for you a suitable time to reply to customer enquiries as every dealer and region is different, with different expectations and different resources (though 2 hours could be used as a good benchmark). Your first resolution is simply to work out firstly how long you are taking to reply to customer enquiries - check out the Email Reply & Allocation Report. Once you know how long you are currently taking, knock 20% off and make this your new target. It doesn't have to become part of your salesperson kpi's, but the addition of a documented goal to respond to all new leads will help all the salespeople understand the expectations on them.
2. I will re-market to my existing leads...using the tools I already have available to me!
Many of our customers would have heard various members of the AutoPlay team bleating on and on about the fact that on average dealerships only convert 50% of their leads to Test Drives, and 20% to Sales. We really hammer this point home because if you do the math it shows that 80% of the leads you've generated will not actually result in a sale. Clearly this represents a huge opportunity for sales people to really work their lead database. The Dashboard makes it super easy to identify the progress stage each lead is at, and built in tools such as Live Leads, In Market Leads and the Email Response Tool make it easy to target these customers for no additional spend. Get someone responsible for sending Live Leads out each month and make the most out of every cent you spend.
3. Personalise your customer comms
As detailed in make-2019-the-year-you-personalise-your-comms.html the internet continues to be an impersonal space, and building rapport with prospective customers is key to enage with them. AutoPlay's suite of products offers ample opportunities to inject personality into the online space with Virtual Demo Videos and Video Email Response Tool. Depending on your package these tools will not cost any additional and can be a great way to drive engagement with your dealership.
4. Start using In Market Leads & Wishlists to connect your deals
The benefit of using digital tools to manage your leads is that everything gets captured. The weakness of many digital lead capture systems is they don't help salespeople connect deals together. At AutoPlay we've worked hard to provide tools that help sales people digest all the overwhelming volumes of information they have access to. The Wishlist is used when your sales team cannot pin a customer down to a particular vehicle in stock. It will automatically alert the salesperson when a matching vehicle comes into stock, or is appraised on another deal. In Market Leads serves a similar purpose - when a new vehicle comes into stock or the price of an existing vehicles is dropped the system will look at all of the leads that have been captured (based on customisable criteria), and alert the manager to those customers that might be interested in the price dropped or new listing. These tools are built into the standard Sales Pipeline so will not cost any additional money - use them!
5. Understand Reporting
It's hard to make decisions if you don't understand what is happening - so understanding reporting is critical to your success with AutoPlay Sales Pipeline. Reporting can be more than just tracking the past - it can also identify opportunities for the future and now. If you know you convert 50% of your Test Drives to Sales via the Lead Conversion Report, and you know you've got 40 leads sitting at Test Drive Progress via the Sales Pipeline Report then it's easy to connect the dots and work out a plan to convert 20 of those leads into Test Drives. AutoPlay has a wealth of reports from raw data extracts in the form of the Lead Audit, to the 15+ reports in reporting.autoplay.co.nz. If you are a Sales Manager it's critically important that you understand what the reports are showing you.
If you want to talk to someone about any of these functions contact firstname.lastname@example.org and one of our Account Managers will get in touch.
Recently I stumbled across one of the ubiquitous “top digital trends for 2019” articles that you see at this time of the year, every year. One of the key trends I’ve seen identified repeatedly is the need to personalise your communications with your potential customers.
Video is one way you can easily personalise your communication, with the added benefit of being one of the more effective ways to engage with potential customers. As you can see from the images above, according to Google 56% of shoppers could be convinced to buy a car from a 360-degree video without having to test drive the vehicle. In addition, 40% of shoppers who watched a video about cars or trucks visited a dealer as a result.
It is said that some industries are already seeing up to a 30% increase in close rates (Adpearance). At AutoPlay we’ve run our own surveys about the AutoPlay Video Email Response tool and have had dealers report back increases of 60% when replying to customer enquiry with video, as opposed to tradition text-based emails. There’s clear evidence that personalising your customer comms will drive higher engagement from potential customers.
So how can you utilise the AutoPlay suite of products to personalise your customer communication?
1. AutoPlay Virtual Demo Videos
Personalising your customers web experience is difficult, however steps can be taken to inject personality into the online space via AutoPlay Virtual Demo videos. These videos let dealerships customise their own recording scripts, and record their own unique voiceovers on listing videos – a great way to introduce the dealerships personality into the online space.
2. Embed Youtube Videos
If you have an AutoPlay Vehicle Display Page you will be able to embed a Youtube video into the VIDEO LINK field in the AutoPlay Studio. This allows dealerships to embed any video they have rights to use, within their AutoPlay vehicle stock page.
3. AutoPlay Video Email Response Tool – Stitched Video
The AutoPlay Video Email Response Tool was one of the first digital communication tools that AutoPlay built and is still going strong to this date. The Email Response Tool allows salespeople to inject their personality into the online space, and has proven to be an effective way of building rapport with prospective customers. Although we are a tech company, we have an old school mentality when it comes to emails – you are not likely to sell a car directly from an email, but how you reply to email enquiries will directly affect your prospective customers decision to visit the dealership. The default mode for the email tool is to stitch the audio onto the existing images – making it extremely easy to build straight from the app.
4. AutoPlay Video Email Response Tool – Filmed Video
If you are using the iOS App you can utilise the camera on your iphone/ipad to film a true video walk around of the car – hopping in and out, opening the boot and engine bay and even starting the engine. Filming a true video definitely takes more skill and confidence than recording a voice-over, but can really help to personalise the experience for potential customers.
Need a new website? Contact Adtorque Edge via www.adtorqueedge.com/contact/
In 2019 AutoPlay are phasing out of website work. Building sites has always been something we have done as a value add for customers using our Data Management or Sales Pipeline services, and is not our core focus.
As such we've made the decision that we will focus on continuing to develop our core products, and will not be taking on any new website work (though we will continue to support our existing websites).
Working in this space it's inevitable that we will be asked by our customers to build sites. That's why we are pleased to be able to recommend Adtorque Edge for all your website needs. Adtorque Edge have a proven track record in Australia and the GM for NZ is Todd Fuller - who will be well known to many in the industry through his time with Driven.
Adtorque Edge specialize in website development and have delivered countless quality sites in Aus and now in NZ. In addition Adtorque Edge can offer digital advertising services such as social advertising (facebook etc), search engine marketing, Google display advertising as well as call attribution and modelling. To view a full breakdown of services provided by Adtorque Edge click here.
Adtorque Edge can easily receive your listings from AutoPlay, and are able to push any resulting leads back to AutoPlay in order to be captured in your Sales Pipeline.
You can reach Adtorque Edge on +64 9887 1822
Welcome to 2019! The December results are in and with public holidays and the general December slowdown it was a quiet month across the board for AutoPlay customers. Overall the volume of leads captured or loaded by AutoPlay customers was down 11.3%. There were 9.7% fewer Test Drives and Sales were down 11.2%. Given AutoPlay has a significant market share of franchise dealers in NZ, this represents a pretty sizeable downturn for the month.
‘Web – Classified’ was the only Lead source that bucked the trend with an increase of 0.9% in the number of leads captured in December 2018, vs November 2018. This is to be expected as whilst the discipline of manually loading leads can lapse around the holiday period, electronic leads from the likes of Trade Me, AutoTrader and Driven are automatically captured to dealers AutoPlay Sales Pipeline. The ‘Web – Dealer’ source dropped by 9.8% and although still accounting for the third most leads, ‘Brand’ leads dropped by 38.8% as head office marketing drove fewer leads to dealers.
With the overall volume of Test Drives recorded dropping by 9.7% month to month, it’s not surprising that in December Test Drives attributed to most sources took a hit. Test Drives from ‘Web – Dealer’ decreased by 1.3% and ‘Direct’ Test Drives fell by 3.2%. As with Leads, the ‘Web – Classified’ source again bucked the trend an increased by 1.6% in December.
Mirroring the slowdown in Leads and Test Drives, dealers recorded fewer sales across the board in December 2018. ‘Web – Dealer’ continues to be the number one source of sales despite decreasing by 4.7% from the previous month. ‘Web – Classified’ decreased by 7.2% and sales attributed to ‘Repeat’ customers also fell by 12.9% in December.
Make sure to check back in February to see whether the volume of leads bounced back in January 2019. To find out more about the range of reports available via AutoPlay contact us on email@example.com or +64 9 361 1505.
As 2018 winds to a close we wanted to share with our customers an update on our progress with rebuilding our Desktop Studio as an HTML5 application. We've been working hard as this project for a number of months and it's starting to come together.
At this stage our goal is to have the new Sales Pipeline in the hands of a select few dealers for a BETA trial around March/April 2019. Once we have run this trial for a month or two we will look to roll-out to the rest of our dealers in a staggered approach to ensure we can support our customers with the new software.
As we are getting to the pointy end of the project we'll keep the updates coming as regularly as possible.
If you have any questions about the HTML5 project, or would like to put your hand up to get early access please contact firstname.lastname@example.org
For a limited time sign up to advertise on EV Sales with the promo code "AUTOPLAY" and get your first month free. You can sign up HERE
EV Sales recently launched in NZ to give dealers and buyers alike a dedicated place for all things Electric Vehicles.
As an AutoPlay customer we've made it easy to advertise on EVSales.nz directly via the AutoPlay Studio. Once you are signed up your Electric vehicles will automatically be sent to EV Sales via our API - simply load your listings as per normal and your EV listings will appear on the site.
EV Sales were recently an exhibitor at EV World South and report that they experienced overwhelmingly positive feedback from the public, saying how great the idea was and confirming the need for a central place for buying EVs.
Interest, site traffic, and listings are growing, and its the place you want to be!
To find out more about EV Sales visit the site at https://evsales.nz
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers