Driven NZ -SIGN UP TO YOUR PREFERRED DRIVEN LEAD GENERATION PACKAGE TO WIN A $15K NZME MEDIA PACKAGE
Hundreds of dealers have already signed up to receive leads via DRIVEN's new lead generation packages, don’t miss out on yours.
Select your preferred DRIVEN lead generation package, and as a thank you from the DRIVEN team, you’re in the draw to WIN a $15,000 NZME advertising campaign for your dealership.*
Check out the packages below and choose the one which is best for you.
Standard Lead Generation is available as Driven's fixed rate package, all you’ll pay is a small monthly subscription, up to 80% cheaper than what you'll pay elsewhere. This covers having your listings promoted to Driven's motoring audience of 133k monthly** and unlimited email enquiries.
Enhanced Lead Generation package is Driven's performance based pay per lead model for dealers who want to accelerate their growth faster. This package gives you access to the full dealer toolkit of lead generation options.
Furthermore, Christmas has come early, you won’t pay anything until 2020 - with extended free access right until the end of the year.
Contact Driven via email@example.com to have one of the DRIVEN Specialists get in touch with further information.
*Competition drawn 16th December 2019. **SOURCE: Nielsen Online Ratings October 2019
It's that time of year again...Santa's loading up his sleigh, the reindeer's are stretching and AutoPlay are prepping for the end of year rush.
Christmas is typically a busy time for AutoPlay so if you are looking for some help sending a christmas/new years email to your customers please make sure to give us as much advance notice. We may be unable to get your email out on time if we are given less than 10 working days as notice - so get your request in nice and early to make sure you don't miss out.
Over the Christmas and New Years period AutoPlay NZ will be closed from Friday 20th December through to January 6th. The full schedule is below;
If you have any questions please get in touch with us at firstname.lastname@example.org
After decreasing from August to September, the volume of Leads and Test Drives bounced back – increasing by 3.4% and 2.0% respectively. However, after increasing by 3.9% the previous month, the period of September to October saw Sales decrease by 9.4% - continuing the up and down trends we’ve seen across kiwi dealers all year.
Much of the increase in Leads can be attributed to an increase in the number of leads attributed to the ‘Brand’ lead source – which increased by 37.2% from September to October. This caused it to become the second most common source of leads in NZ – leaping ahead of the ‘Web-Dealer’ source for the first time in recent memory (which decreased by 1.3%).
‘Web – Classified’ remains the most common source of Leads in NZ and increased by 1.2% from last month. Similarly the ‘Direct’ source still accounts for the second most Test Drives generated in October – despite decreasing by 3.9%. The ‘Web – Dealer’ source accounted for the third most Test Drives and increased by 1.7% from September to October.
With Sales decreasing by 9.4% it’s unsurprising that we saw decreases in the volume of Sales attributed against each of the top 3 sources of Sales. ‘Web – Classified decreased by 11.’2%, ‘Repeat’ dropped by just 1.1% and sales from the ‘Web – Dealer’ source dropped by 11.9% - resulting in dealer website leads falling to become the third most common source attributed to sales in NZ.
Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in November 2019
In the latest version of AutoPlayAuto.com you can now click on the Phone or Mobile number field to automatically make a phone call on any compatible device. If the field is editable there will be a green 'CALL' button. If the field is not editable simply click on the Phone number to prompt the call.
After clicking on the phone number or the CALL button your call will be logged in the Sales Pipeline in 3 places.
The Lead Progress will also be automatically updated to 'Phone Call Made' (if Progress is past 'Phone Call Made' it will date stamp the appropriate Progress step but will not update the leads current progress). Note - this only works with the standardised list of Lead Progress steps.
At this stage AutoPlay cannot record and capture phone conversations directly via the AutoPlayAuto.com application.
With approx 80% of all leads not converting to Sold, it's important that you have a plan to re-target these potential customers. For many dealers, just keeping up with incoming leads can occupy all their focus, let alone managing a targeted communications plan for "lost leads".
AutoPlay Live Leads are a fantastic way of re-targeting a specific audience amongst your lost leads, and now AutoPlay can offer our NZ customers a new Managed Live Leads Service. From just $250 NZD per month, per location AutoPlay will provide the following;
If you are interested in signing up to AutoPlays Managed Live Leads Services contact email@example.com
Create personalised video emails to reply to customer emails – building rapport and increasing call back by up to 60%.
TRACK EMAIL VIDEO VIEWS
Track your eDM and Email Response open rates and video views – giving salespeople another indicator of interest levels.
Provide your customers with consistent branding via standardised email templates, and templated standard responses.
RE-MARKET WITH LIVE LEADS
Take a targeted approach by building a contact list from your captured enquiry based on specific lead criteria.
STREAMLINE FOLLOW UP
Create a threshold for 'active’ leads and automatically follow up by creating scheduled calendar events
REQUALIFY WARM LEADS
Take advantage of leads you have already captured to re-qualify potential sales for no additional marketing spend.
At AutoPlay we strive to keep dealers aware of the different marketing options in the marketplace, as well as highlight any changes in the marketplace that might affect kiwi dealerships. We've recently met with DRIVEN who are making some changes to their model to deliver higher quality leads to their customers. You can read about the changes in their comms below.
DRIVEN is proud to update you that we’re launching the next leg in our road trip to be New Zealand’s most effective digital car showroom - and we are excited to have you along for the ride.
Since we launched DRIVEN we’ve been proud to offer you both listings and leads free of charge for two years. We’ve worked hard to grow our audience and credibility as the preferred platform to connect you with car buyers and importantly as the ultimate site for turning passive buyers into active ones.
Our journalists are specialist motoring writers; we’ve been attending global vehicle launches; we’ve road tested, reviewed and written about thousands of vehicles. DRIVEN is also the place that Kiwis turn to for credible, trustworthy car information. Research shows 60% of site visitors say DRIVEN is their platform of choice for car buying advice and recommendations.
We’ve recently re-platformed our listings engine and introduced several enhanced lead generation tools including a DRIVEN concierge service and DRIVEN call tracking. You will now start to reap the rewards.
From September DRIVEN will be introducing a charge for leads delivered from the platform.
A fee focused on leads means we are totally driven to deliver you what you need most - credible, reliable leads. We believe this approach gives you greater confidence and certainty that you are paying for results and it’s this alignment that makes DRIVEN the most compelling market offering.
With our growing audience and credibility, enhanced lead generation toolkit, combined with greater transparency and reporting DRIVEN will deliver even more quality and credible leads to help you deliver your sales targets.
DRIVEN is powered by NZME, Connecting Kiwis with their next car by keeping them in the know is our mission.
If you’d like to know more about how you can get your share of leads, please contact us at firstname.lastname@example.org and we will arrange a call with one of our DRIVEN Specialists.
If you have any questions about how to export your listings to Driven you can contact AutoPlay on email@example.com
Over the last few months we’ve seen numerous ups and downs and September was no different. After increasing by 2.6% from July to August, the overall number of Leads decreased by 3.9%, whilst Test Drives decreased by 2.5% from August to September. Likely due to the increase in leads in August, we saw an increase of 3.9% Sales from August to September.
‘Web – Classified’ remained the most common source of leads in NZ, but after increasing by 4.7% the previous month, leads from this source dropped by 5.2% in September. ‘Web – Dealer’ leads from dealership websites also decreased – by 2.8% from August. After increasing by almost 10% in August, we saw ‘Brand’ leads dropping by 13.1%.
September 2019 saw Test Drives from ‘Web – Classified’ decrease by 1.7% from the previous month. After being the second most common source of Test Drives for the last 12 months, September saw ‘Web – Dealer’ drop by 17.3% - leapfrogged into second place by test drives attributed to the ‘Direct’ sources. Whilst this generally indicates walk-in Test Drives, this can be a negative as it can be used instead of attributing Test Drives to the real source.
With Sales increasing by 3.9% we also saw Sales attributed to the ‘Web – Classified’ source increase by 2.8%. Despite the overall increase in Sales, those attributed to ‘Web – Dealer’ dropped by 9.4% and ‘Repeat’ dropped by 1.1% from August to September 2019.
Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in October 2019.
In July we saw the volume of leads captured in NZ decrease by 3.2% from June 2019. In August the number of leads rebounded to increase by 2.6% from month-to-month. Unfortunately, the increases did not continue across the other KPI’s we track with Test Drives decreasing by 0.3% and Sales decreasing by 10.2% from July to August 2019.
‘Web – Classified’ was again the most common source of Leads – increasing by 4.7% from July to August. ‘Web – Dealer’ remained the second most popular source of Leads in NZ but decreased by 3.4%. After a drop of almost 70% from June to July due to the end of Fieldays, the Brand source rebounded to increase by 9.9% in August.
In August ‘Web Classified’ was the most common source of Test Drives and increased by 5.1%. Test Drives arising from ‘Web – Dealer’ leads decreased by 11.5% and Test Drives from ‘Direct’ leads decreased by 4.3% from July to August.
After a strong Sales month according to AutoPlay stats for the month of July, August Sales were slightly down with Sales from ‘Web – Classified’ leads down 4.2%, ‘Web – Dealer’ down 6.8% and Sales from ‘Repeat’ sources down 1.2% from July to August 2019.
Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in October 2019.
The market performance in 2019 to date has been up and down, and July was no different. After increasing by 3.3% from May to June, the volume of leads captured by kiwi dealers decreased by 3.2% from June to July 2019. Test Drives fell again with 4.6% fewer Test Drives loaded across the 80% of franchise dealers using AutoPlay in July. Sales bounced back in July with 12.9% more Sales being logged among AutoPlay dealers in July.
Unlike most sources, leads from ‘Web -Classified’ sources increased by 5.4% from June to July. July also saw ‘Web – Dealer’ reclaim the second most popular source of leads despite decreasing by 1.9% from month-to-month. This is because leads from the ‘Brand’ source decreasing by a massive 69.1% from June to July. This is not unexpected as every June in NZ we see brands accounting for a large amount of leads due to the marketing and sales activities around Fieldays.
In July ‘Web Classified’ was the most common source of Test Drives but fell by 9.4%. Test Drives arising from ‘Web – Dealer’ leads increased by 2.1% and Test Drives from ‘Direct’ leads decreased by 2.0% from June to July.
After a sizeable drop in Sales in June, Sales across the board increased in July 2019 (by 12.9%). This was primarily due to a significant uptick in conversion to Sales on ‘Web – Classified’ leads – increasing by 23.2% from June to July. Sales from ‘Web – Dealer’ source also increased by 5.5% resulting in a great month of Sales from online sources. Sales from ‘Repeat’ customers decreased slightly (-0.1%) but still remained the 3rd most prevalent source of leads in July.
Make sure to check back in August to see the top Sources of Leads, Test Drives and Sales in August 2019.
May 2019 saw increases of more than 8% in the number of Leads, Test Drives and Sales from the previous month. In June 2019 we saw a slight increase in leads of 3.3%, but Test Drives decreased by 10% from May 2019 to June 2019, and Sales decreased by 15.7% from month to month.
The top 3 sources of leads remain unchanged with ‘Web – Classified’ continuing to be the most common source of leads for NZ Dealers despite decreasing by 1.3% from May to June 2019. With Fieldays in June, ‘Brand’ supplied leads jumped a spot to be the second largest supplier of leads in NZ – on the back of a 29.6% increase the previous month, leads from the ‘Brand’ source increased a further 15% in June. ‘Web – Dealer’ rounded out the top 3 despite a 6.6% decrease.
Test Drives decreased across the board as we were yet to witness the conversion of Leads to Test Drives within June from the Fieldays event. Typically, we would expect to see an increase in Test Drives in the months following Fieldays. From May 2019 to June 2019 we saw a decrease of 24.7% in Test Drives from the ‘Web - Dealer’ source, a decrease of 2.4% from ‘Web – Classified’ and an increase of 3.3% in Test Drives generated from May to June 2019.
Sales dropped by 15% from May to June across kiwi AutoPlay users. We saw this trend across all sources with ‘Web – Classified’ decreasing by 22.9%, ‘Web – Dealer’ decreased by 14.7% and Sales from the ‘Repeat’ Source decreased by 16.5%.
Make sure to check back in August to see the top Sources of Leads, Test Drives and Sales in July 2019.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers