At AutoPlay we strive to keep dealers aware of the different marketing options in the marketplace, as well as highlight any changes in the marketplace that might affect kiwi dealerships. We've recently met with DRIVEN who are making some changes to their model to deliver higher quality leads to their customers. You can read about the changes in their comms below.
DRIVEN is proud to update you that we’re launching the next leg in our road trip to be New Zealand’s most effective digital car showroom - and we are excited to have you along for the ride.
Since we launched DRIVEN we’ve been proud to offer you both listings and leads free of charge for two years. We’ve worked hard to grow our audience and credibility as the preferred platform to connect you with car buyers and importantly as the ultimate site for turning passive buyers into active ones.
Our journalists are specialist motoring writers; we’ve been attending global vehicle launches; we’ve road tested, reviewed and written about thousands of vehicles. DRIVEN is also the place that Kiwis turn to for credible, trustworthy car information. Research shows 60% of site visitors say DRIVEN is their platform of choice for car buying advice and recommendations.
We’ve recently re-platformed our listings engine and introduced several enhanced lead generation tools including a DRIVEN concierge service and DRIVEN call tracking. You will now start to reap the rewards.
From September DRIVEN will be introducing a charge for leads delivered from the platform.
A fee focused on leads means we are totally driven to deliver you what you need most - credible, reliable leads. We believe this approach gives you greater confidence and certainty that you are paying for results and it’s this alignment that makes DRIVEN the most compelling market offering.
With our growing audience and credibility, enhanced lead generation toolkit, combined with greater transparency and reporting DRIVEN will deliver even more quality and credible leads to help you deliver your sales targets.
DRIVEN is powered by NZME, Connecting Kiwis with their next car by keeping them in the know is our mission.
If you’d like to know more about how you can get your share of leads, please contact us at firstname.lastname@example.org and we will arrange a call with one of our DRIVEN Specialists.
If you have any questions about how to export your listings to Driven you can contact AutoPlay on email@example.com
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers