Follow Up Effectively with Live Leads

Live Leads has long been one of AutoPlay’s most popular products and an extremely efficient way to re-prospect anyone who has enquired with your dealership.  In the past AutoPlay have sent the email on behalf of dealerships – but did you know that you can send Live Leads yourself in just a few clicks.

AutoPlay have a policy of sending one Live Leads for each dealership each month.  We send this to whomever the dealership requests, however this is typically anyone who has enquired at the dealership but remains an Open lead in the Sales Pipeline.

However it is possible to get a lot more targeted with your approach.  You can choose to select only leads that have reached a particular Progress item – this allows dealerships to choose to send a different message to those that have made it to Test Drive stage, as opposed to those that have never got behind the wheel (and are thus further away from a purchase decision).  You could also choose to send the email to people who enquired upon specific types of vehicles, or through a particular lead campaign or source.  As you are not restricted to one message you have complete freedom with how targeted you choose to be.
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To extract the database to send to just click on Sales Pipeline and then hit the REPORT button when in the Desktop.  You can then choose to run the Lead Audit or Lead Progress Reports in order to get an Excel file emailed to you with all the leads loaded to the AutoPlay Sales Pipeline over the period of the report.

When you have finished narrowing down your spreadsheet you can upload the database to a group.  To do so just click on CONTACT GROUPS add a New Item, give it a name and click on IMPORT CONTACTS to upload your database.  Please note this must be uploaded in a specific CSV format.  If you have not done this before then contact support@autoplay.co.nz and we will send you the format and walk you through the process. (Note we will be making this easier in 2016 – watch this space!)
To send a Live Leads email click on EMAIL CAMPAIGNS and choose the Live Leads/Monthly Specials Template (if you cannot see a template like this contact AutoPlay and we will set one up for you).  You can then enter a subject line as well as a short message. 

Once you click on SAVE a window will appear for you to select the vehicles you wish to include in the Live Leads email.  Simply tick the appropriate vehicles and hit save.  Depending on your message you may want to choose either specific types of vehicles or a range of vehicles at different price points or types.

Once you are happy with the email simply choose the database you wish to send to using the CONTACT GROUPS drop down.  You can then either hit TEST EMAIL to send an example to your own email, or click SEND EMAIL if you are ready to go.

Remember that Live Leads really come into their own when they are followed up.  Make sure to read the How To Guide on the link below to learn how to view the stats showing who opened the email and viewed it.  With this information at your disposal you can follow up with only the most active prospects via individual emails or phone calls.
http://support.autoplay.co.nz/customer/en/portal/articles/1857680-how-to-view-email-campaign-stats
To find out more about Live Leads or if you need help please contact us onsupport@autoplay.co.nz