AutoPlay have a policy of sending one Live Leads for each dealership each month. We send this to whomever the dealership requests, however this is typically anyone who has enquired at the dealership but remains an Open lead in the Sales Pipeline.
However it is possible to get a lot more targeted with your approach. You can choose to select only leads that have reached a particular Progress item – this allows dealerships to choose to send a different message to those that have made it to Test Drive stage, as opposed to those that have never got behind the wheel (and are thus further away from a purchase decision). You could also choose to send the email to people who enquired upon specific types of vehicles, or through a particular lead campaign or source. As you are not restricted to one message you have complete freedom with how targeted you choose to be.
To extract the database to send to just click on Sales Pipeline and then hit the REPORT button when in the Desktop. You can then choose to run the Lead Audit or Lead Progress Reports in order to get an Excel file emailed to you with all the leads loaded to the AutoPlay Sales Pipeline over the period of the report.
To send a Live Leads email click on EMAIL CAMPAIGNS and choose the Live Leads/Monthly Specials Template (if you cannot see a template like this contact AutoPlay and we will set one up for you). You can then enter a subject line as well as a short message.
To find out more about Live Leads or if you need help please contact us email@example.com