At the end of the day, a good script shouldn’t be a simple list of features for the property. Instead, it’s a way to convey your enthusiasm for the property to its potential buyer. That means your own personality and feelings should be evident, just as they would if you were talking to a potential buyer face to face.
While keeping the script professional, don’t be afraid to use colloquial language. eg “there’s room to swing cats” in a spacious home. Important to be yourself. A good script should also help the potential buyer visualise the benefits of the property, instead of having to deduce them from a long list of features.
Ideally you’ll know what appeals to a particular buyer so you can tailor a script to them personally. But if not, emphasise the features that are generally sought after by all buyers – interior sunlight, space, facilities etc. - “.. has good sea views” to “Wake up the sight of the rising sun shimmering on the open water. A splendid stretch of coastline is right there outside your window.” - Instead of merely describing something as “good”, why not use “excellent”, “brilliant”, “marvellous”, “outstanding”, “superb”, “fantastic”, “impressive” etc.
Potential buyers can easily tell if someone’s trying to pull the wool over their eyes. If a particular house isn’t that nice, an alternative is to write about something more generic, for example the suburb the house is in, school zones etc. Bottom line, find something positive about each product you’re trying to sell, but don’t make things up that aren’t true!
Perfection Plus! -Welcome to 22 St George Avenue, St Andrews Park, Queenstown
This executive home is virtually brand new and located in one of Queenstown’s Premier close to town subdivisions – St Andrews Park.
This home offers all of the modern living conveniences with a perfect blend of schist stonework, contemporary style and rustic charm. It’s an entertainer’s delight with spacious living, dining and kitchen areas. With wonderful lake and mountain views on your front doorstep you’ll feel splendidly isolated, but town is just a few minutes away.
Value for Money – almost new and with a St Andrews park address, a location and a standalone home like this does not come around often.
Don’t hesitate: give Geoff a call on 027 437 906 to make an appointment today!