Key KPI Tracking - December 14th MTD 2020

2020 is drawing to a close, and with the end of the year it's a great time to take a look at the latest trends across AutoPlay customers in Leads, Test Drives, Appraisals, Sales and Logins to AutoPlayAuto.com.

After a strong start to the month last week, the week to December 13th was solid with a slight drop of 1% MTD from November, but still at 3% higher than October MTD.

Two consecutive Saturdays with very high levels of Test Drives has seen the number of Test Drives tracking at 16% greater than MTD for a similar period in November.

Like other KPI’s, after a surge in the first week of December we saw a solid week of Appraisals from the 7th to the 13th December – 5% up MTD from November.

​After the first week of December Sales volumes were down, the high Leads and Test Drives yielded fruit with a high week of Sales swinging to increase 2% MTD.  

Logins to AutoPlayAuto.com have remained at a consistent level with little change from October and November MTD.

From the team at AutoPlay we would like to wish you a merry xmas and looking forward to a successful 2021.