In February we saw slight decreases across the board in Leads, Test Drives, Sales - somewhat expected with February being a shorter month than average. In March 2019, AutoPlay saw an increase in Leads (by 10.9%), Test Drives (18%) and Sales (15.3%) all increasing from February 2019.
The most common source of Leads in March 2019 was from the 'Web - Classified' source which increased by 15.2% from the previous month and leaped 'Web - Dealer' to become the most common source of leads in March. Leads from dealers websites ('Web - Dealer') accounted for the second most common source of leads in March - increasing by 7.2%. The 'Brand' source remained the third most common source of Leads in March, but actually dropped by 17.1% month-to-month.
Test Drives also increased across the board with 'Web - Dealer' increasing by 11.1%, 'Direct' increasing by 28.1% and 'Web - Classified' increasing by 27.7%.
In March 2019 the most common Source of Sales remained as 'Web - Dealer' which increased by 10.5% from February. Likewise, 'Web - Classified' accounted for the second most Sales - increasing by 11.2% month-to-month. However, whilst last month 'Brand' accounted for the third most Sales, in March 'Repeat' increased by 12.3% to become the third most common source of Sales.
As always make sure to check back next month for the top sources of Leads, Test Drives and Sales in April 2019.
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