Lead, Test Drive and Sales by Source October 2019 (vs September 2019)

​After decreasing from August to September, the volume of Leads and Test Drives bounced back – increasing by 3.4% and 2.0% respectively.  However, after increasing by 3.9% the previous month, the period of September to October saw Sales decrease by 9.4% - continuing the up and down trends we’ve seen across kiwi dealers all year.

Much of the increase in Leads can be attributed to an increase in the number of leads attributed to the ‘Brand’ lead source – which increased by 37.2% from September to October.  This caused it to become the second most common source of leads in NZ – leaping ahead of the ‘Web-Dealer’ source for the first time in recent memory (which decreased by 1.3%).  

‘Web – Classified’ remains the most common source of Leads in NZ and increased by 1.2% from last month.  Similarly the ‘Direct’ source still accounts for the second most Test Drives generated in October – despite decreasing by 3.9%.  The ‘Web – Dealer’ source accounted for the third most Test Drives and increased by 1.7% from September to October.

​With Sales decreasing by 9.4% it’s unsurprising that we saw decreases in the volume of Sales attributed against each of the top 3 sources of Sales.  ‘Web – Classified decreased by 11.’2%, ‘Repeat’ dropped by just 1.1% and sales from the ‘Web – Dealer’ source dropped by 11.9% - resulting in dealer website leads falling to become the third most common source attributed to sales in NZ.

​Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in November 2019