Lead, Test Drive and Sales by Source September 2019 (vs August 2019)

​Over the last few months we’ve seen numerous ups and downs and September was no different.  After increasing by 2.6% from July to August, the overall number of Leads decreased by 3.9%, whilst Test Drives decreased by 2.5% from August to September.  Likely due to the increase in leads in August, we saw an increase of 3.9% Sales from August to September.

​‘Web – Classified’ remained the most common source of leads in NZ, but after increasing by 4.7% the previous month, leads from this source dropped by 5.2% in September.  ‘Web – Dealer’ leads from dealership websites also decreased – by 2.8% from August.  After increasing by almost 10% in August, we saw ‘Brand’ leads dropping by 13.1%.

​September 2019 saw Test Drives from ‘Web – Classified’ decrease by 1.7% from the previous month.  After being the second most common source of Test Drives for the last 12 months, September saw ‘Web – Dealer’ drop by 17.3% - leapfrogged into second place by test drives attributed to the ‘Direct’ sources.  Whilst this generally indicates walk-in Test Drives, this can be a negative as it can be used instead of attributing Test Drives to the real source.

​With Sales increasing by 3.9% we also saw Sales attributed to the ‘Web – Classified’ source increase by 2.8%.  Despite the overall increase in Sales, those attributed to ‘Web – Dealer’ dropped by 9.4% and ‘Repeat’ dropped by 1.1% from August to September 2019.

​Make sure to check back next month to see the top Sources of Leads, Test Drives and Sales in October 2019.