AutoPlay - The PlayBook
Support

Welcome to The PlayBook

AutoPlay's home for tips, tricks and best practise in the automotive industry

New Closed Lost Reasons Report Now Available

21/1/2016

0 Comments

 
Last year we introduced Closed – Lost Reasons which allowed Salespeople to add a reason when closing leads for why they believe the lead was lost.  The list of possible reasons includes;
  • Not Specified
  • Vehicle Not Suitable
  • Delayed Purchase Decision
  • Purchased Elsewhere
  • Price
  • Personal Circumstance
  • Finance Declined
  • Other
Note these are uniform reasons and cannot be customised to individual dealerships. 
Picture
This information can be invaluable when trying to improve the overall conversion ratios, as well as for individual sales people focussing on working on their sales game.  Although this method relies on salespeople entering accurate information, if used correctly it does reveal important insights and if the recurring issues can be addressed it will have a measurable impact on bottom line. 
Previously users were required to drill down into individual leads in order to view the reason the lead was closed.  We’ve now made it much easier with the new Closed Lost Report just released.
Picture
The Closed Lost Report outlines the various reasons that users have selected when closing leads as lost.  These are displayed in a pie graph so it’s really easy to see the recurring themes. If we look at the graph above it shows that almost half of all lost leads are closed because they ‘Purchased Elsewhere’ or ‘Delayed Purchase Decision’.  In the case of ‘Delayed Purchase Decision’ these could be worth following up in a few months to see if the customer is now ready to buy.  To do so you can click on REFINE SEARCH and hit the EXPORT REPORT button.  This will allow you to download a report that outlines all of the Closed Lost leads for the period so you can isolate the ones closed with the reason ‘Delayed Purchase Decision’. 
​
Below the graph you will find a table detailing by sales person the reasons they closed leads. This gives managers a quick understanding of how their team is handling leads, and enables them to identify potential areas for additional training.
Picture
The Closed Lost Report is available via the Select Report screen in the Reporting section of the Sales Pipeline in iOS, and Reporting.autoplay.co.nz.  If you see value in this report and believe you will use it often, we can add it as a shortcut on the Reporting Dashboard.  Remember that reporting runs best when there is no more than 6 graphs on your Dashboard so let us know which ones you want to include at support@autoplay.co.nz and we’ll set this up.
0 Comments



Leave a Reply.

    Picture

    About Us

    AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers

    Archives +

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    February 2015

    Categories +

    All
    Best Practice
    Data Management
    Email Marketing & Live Leads
    General
    Reporting
    Sales Pipeline
    Updates & Releases
    Vehicle Display Pages
    Websites

    RSS Feed

Picture
AutoPlay NZ
​AutoPlay AUS
General
Sales Pipeline
​Reporting
Updates & Releases
Best Practice
Data Management
Picture
Picture
Copyright © 2018 AutoPlay
"AutoPlay Sales Pipeline is a pre-sale lead management tool"