New Improvements to the Marketing ROI Report

We’ve made a number of improvements to make the Marketing ROI Report more useful;

• You can now view ALL campaigns by default instead of having to run each report manually.  The graph will default to show the Top 5 Campaigns by the number of Leads generated.
• If you have entered a Monthly Cost for your Lead Campaigns the report will calculate a Cost Per Lead and display at the end of the bar (CPL = Leads for Campaign/Monthly Cost for Campaign).

•  We’ve added a second graph under the summary graph which provides a count of the number of leads at each step of the AutoPlay road to a sale.

• We’ve added a Summary Table which summarises the data used to create the graphs.  Feedback from our customers was that a lot of the information used in the previous Marketing ROI Report was not useful so we’ve streamlined it considerably – we now only show Leads, Test Drives and Sales created by the Campaign as well as Sales Conversion % and a Cost Per Lead if possible.  You can sort the Summary table by each column to more quickly find the information you need to make marketing decisions.

•  The final change we have made is to show the raw data for each campaign in a Detail table.  This detail table will provide you with information about specific leads, including the Current Progress of the lead, whether a Test Drive has been completed and whether the lead has been Followed Up.

If you have any questions about the new Marketing ROI Report, or want to know how to get Monthly Campaign Costs set up please email support@autoplay.co.nz