With Auckland in Covid Level 3 from 12th August until 31st August we've seen a definite slowdown across the main KPI's that AutoPlay track across our customer base. Obviously Auckland has borne the brunt of it but we are also see slowdown through the rest of NZ as well.
If you are interested in the top sources of Leads, Test Drives and Sales in July 2020 check out our post here. This month we thought it would be more valuable to share some recent information about how the market is performing.
Leads captured or loaded to AutoPlayAuto.com (NZ)
The first week of the return to Level 3 in Auckland/Level 2 in the rest of NZ saw the biggest dip with the week of the 12th seeing leads decreasing considerably. The week beginning the 17th rebounded slightly but AutoPlay customers are still generating 18% fewer leads MTD than in July, and 26% fewer leads MTD than in August (as at 23rd August 2020). Cumulatively performance is still much better than May, but well below June and July levels.
Test Drives created in AutoPlayAuto.com (NZ)
With limited to no face to face sales contact permitted in Level 3, and a heightened sensitivity in Level 2 Test Drives were always going to suffer with the resurgence of Covid-19. So far up to 23rd August we've seen a decrease of 21% MTD from July, and 26% MTD from June.
Appraisals completed in AutoPlayAuto.com (NZ)
Like Test Drives, Appraisals were always bound to suffer with less f-2-f trading as an activity that is mostly done face to face. Of all the KPI's AutoPlay track Appraisals have proven to be the most impacted at Level 3 with 21% fewer than the same time in July MTD, and 31% down MTD from June.
Logins to AutoPlayAuto.com (NZ)
During the shutdown in Auckland we have been heartened to see dealers are still logging into AutoPlayAuto.com to manage their leads. We have seen a decrease of 8% MTD from July, and 9% MTD from June, but as you can see from the graphs above, logins have mostly remained constant over the last few months. This highlights the importance that dealers place in managing leads and we view it as a great positive sign that dealers are adapting well to working digitally.
When we next post we hope to be able to bring you some positive numbers as Auckland returns to Level 2 from 31st August.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers