We are smack bang in the middle of winter and it’s bloody cold! The last time people want to think about buying a house, right? In particular June and July are quiet times for the industry. When the temperature cools so does the market – just pick up any newspaper recently and you’ll see a range of opinions on the impact of winter on property demand and the trusted advice of “sell in spring”.
However, there is also the thought that with less supply of houses in winter that house sellers that do opt to list in winter will face less competition. The advice will be “make sure the house has natural light”, “make sure it’s warm and dry”, “make sure the house, paths and deck are clean on the outside” and “make the entrance welcoming and cosy”. All good advice for open homes, but there are a tonne of articles about selling and open homes in winter, and this is not one of those.
How do you overcome the fact that houses invariably look worse in winter? That crisp green lawn can become a sodden, boggy mud pit. Winter is where video can really come into its own. Whilst you can control the presentation of your property you can’t control the weather – and chances are 50/50 that you’ll catch some rain during your open homes. What you can control is your sales material.
If you can’t rely on the weather then you have no guarantee that your potential buyers will ever see the property in the best light. That’s why it’s extra important that your photographs and videos showcase the property in ideal light and weather conditions. Whilst the numbers matter to a lot of buyers, there’s no arguing that buying a house still has a real emotional component that can help buyers fall in love with your property. The right light, smell and atmosphere and other less tangible things can really affect the buyer’s perceptions of a property.
When selling in winter it becomes even more important that you pick a day to photograph and film your property that is bright and dry. The same applies for drone footage – you pay good money to have drones film your property so make sure the roof and gutters are clean from leaves and debris, the property section is clean and tidy, and hard surfaces like concrete and decks have been washed down.
There’s no denying that video is playing an increasing part in the sales process. In the US it’s said that 73% of sellers would choose a real estate agent who markets with video and 70% of customers want a video tour of the property before even stepping foot in it (Virtulets,com). If customers are viewing your property videos before coming to open homes a bright, sunny video will showcase the property and showcase the property to its full potential. Even if the gods fail you and your open home day is then a torrential downpour, the potential buyers will at least have been able to view the property showcased in its best light.
AutoPlay build property videos quickly and easily from static photos and a personalised or professional voiceover. AutoPlay videos can be built quickly – generally within an hour of completing the audio. This helps agents get their property to market quickly – even when the weather isn’t co-operating.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers