AutoPlayAuto.com is incredibly feature rich - so much so that there's likely many features that you've never heard of. For the uninitiated here's the A to Z's of AutoPlay....
A – Automation
The newest baby in AutoPlay’s suite of products, automation can help streamline internal reminders and external communication. Automation helps dealers deliver consistent communication where a mere mortals memory might fail them .
B – Brochureware
AutoPlayAuto.com is purpose built for the automotive space - which is why the Sales Pipeline is built around adding vehicles to your leads. "Brochureware" allows brands to load generic examples of their new vehicles for dealers to load leads against - giving more accurate and granular tracking on pre-sale lead activity.
C – Calendar Events
When we were first designing AutoPlay Sales Pipeline we saw many salespeople struggling with their DMS presenting them with an overwhelming amount of leads and follow up actions. AutoPlayAuto.com uses a built in calendar to schedule follow-up and only presents these leads back to users when something needs to be done - avoiding cluttering your dashboard with activity that doesn't currently require action.
D – DMS Integration
At AutoPlay we've always taken the position that AutoPlayAuto.com is the best place to capture and manage your pre-sale leads - but when a sale is complete this information needs to be transferred into the CRM or DMS system. In NZ AutoPlay integrate with most of the main DMS providers (AutoLine, AutoIT, ComsolF2, Magix) and have completed a number of custom integrations at the dealer and brand level.
E – Email Response Tool
AutoPlay has a built in video email response tool for branded HTML emails. Ensure all your comms are on brand and utilise the ability to record personalised video responses to build rapport with your customers. When sending video email responses we've seen dealers increase their rate of reply to outgoing emails from 1 in 5 to 3 out of 5.
F – Fully Responsive
AutoPlayAuto.com is a fully responsive HTML web app - meaning it will respond to any screen size and can be used on any device (works best on Chrome on Windows and Android, and Safari on iOS). Unchaining sales people from their desks has always been a driving goal for AutoPlay and having access to run Test Drives, Appraisals and manage leads from your smartphone lets sales people always be on top of their leads.
G – Great Results
Dealers and OEM's that use AutoPlayAuto.com report great results. From improving response times to tapping into their "lost" leads - AutoPlayAuto.com has all the tools salespeople need to achieve their performance and efficiency goals.
H – How To Guides
AutoPlay has an extensive range of How To Guides and video tutorials available at support.autoplayauto.com/portal/en/kb. These guides cover all the functionality available in AutoPlayAuto.com, but if you prefer a more structured approach make sure you have completed the AutoPlay Academy - our online learning course designed to help you master AutoPlay. If you require more training you can contact email@example.com to book with one of our expert trainers.
I – In Market Leads
In Market Leads allows dealers to set criteria for similar vehicles, and will alert them when new vehicles are loaded, prices are dropped, or appraisals are completed that may be of interest to existing leads. In Market Leads is designed to help connect potential deals together and give salespeople a reason to pick up the phone and call their customers.
J – Just Keep It Simple
Lead management doesn't need to be complicated. Although there are a huge number of features in AutoPlayAuto.com, good lead management boils down to (1) Load ALL your leads (not just the ones you think you will close), (2) Tell AutoPlay what you have done by updating the Progress, (3) Tell AutoPlay what you are going to do via the built in calendar. If you are struggling to improve your lead management habits start with these 3 steps before you move on to more advanced features.
K – Killing it
AutoPlay have over 80% of franchise dealers in NZ using our services in some form or another (depending on whether you count rooftops or volume). We have not got here by accident! We pride ourselves on listening to dealer feedback and providing a tool that is purpose built for the Automotive industry. We have a local development team pumping out more than 12 releases a year - if you have a pain point let us know at firstname.lastname@example.org and we'll take a look.
L – Live Leads
Email marketing has long been a staple of the Automotive industry, but AutoPlay take this to the next level with our Live Leads eDM's. Live Leads emails take the static images and either a voiceover and music and creates a unique video for each one of your listings. Simply select 9-12 vehicles and track which recipients viewed which vehicles. Particularly effective at retargeting so called "lost" leads, Live Leads can now be automated to trigger on demand or monthly, and notify lead owners when customers interact with their email.
M – Manage Your Leads
At it's core AutoPlayAuto.com is a pre-sale lead management tool designed to help dealers manage their leads. It's impossible to keep track of all your leads without a lead management tool, and by capturing all of your leads, AutoPlayAuto.com becomes your dealerships single source of truth.
N – Notifications
AutoPlayAuto.com can be configured to generate Notifications whenever something happens that you want to know about. From notifying managers when leads are closed lost, to our auto rotation of new leads, AutoPlayAuto.com has a comprehensive array of built in and configurable notifications. Whether you prefer email, sms or in app notifications you can set up AutoPlay to suit your preferences.
O – OCR
AutoPlayAuto.com has a built in Drivers Licence and Business Card scanner (OCR) that can be used when creating Test Drive or Loan Car Forms. Scanning a customers details streamlines the process of taking a photocopy of the customers drivers licence and ensures the accurate capture of customer details.
P – Purpose Built for automotive sales people
When AutoPlay first launched over a decade ago we specialised in video content and a outbound email response tool - at that point we didn't even have a lead management focus. As we noticed dealership staff struggling with using generic CRM's and trying to make them work for selling cars we sensed an opportunity to provide a purpose built tool. We've built AutoPlay around dealers actual processes - we follow the road to the sale and our focus has been to digitise the sales process. As we move forward we spend a lot of time with dealers listening to their challenges and everything we build is designed to help solve a pain point for dealers.
Q – Quality Support
At AutoPlay we try our best to provide quality support to all our customers. From our dedicated customer care account managers to our knowledgable support team, we've always tried to put our customers first. You won't find us charging our customers for support enquiries and we always make sure you can talk to a human about your issue.
R – Reporting
AutoPlay have a full suite of more than 15 reports available via AutoPlayAuto.com. We also have a number of custom CSV reports and can even automate certain reports where required. At times we find some larger groups or brands want to build their own reporting, and we make this easy with our lead api available to share data with other third party vendors. We are currently rebuilding our reporting platform to make it more robust and flexible and will roll this out over the coming months.
S – SMS
In AutoPlayAuto.com we have the ability to hook up to an SMS gateway to send either individual or bulk SMS marketing. In NZ this is becoming more heavily utilised, but in Australia it's one of the preferred ways of communicating with customers. SMS can even be used to send a link to a more detailed video email response - giving you the ability to deliver more detailed comms via sms.
T – Test Drives & Trade Ins
AutoPlay was built around digitising the road-to-the-sale. From Test Drives to Trade In's (appraisals) we digitise the capture of customer information at every step in the sales process. With AutoPlayAuto.com capturing customer infor early and often, we've found some dealers capturing more than 9x as much customer information as using the DMS alone.
U – User Friendly
AutoPlayAuto.com is easy to use. Theres a lot of info to present, but we are always trying to display it as clearly as possible. With so many users in NZ we've become a staple in the automotive industry, but we are not complacent! Where possible we are constantly refining and improving our processes and functionality.
V – Video
Video has always been a huge part of AutoPlay's identity. AutoPlay started from AutoTV which ran on C4 tv for many years. When the audience eyeballs decreased on TV we pivoted to producing online videos, and to this day you can automatically build videos with just your normal listing images, backing music and a personalised voiceover. Our email response tool is built around personalised videos to build rapport, and our Live Leads eDM's allow us a level of tracking of vehicle interest which helps dealer re-prospect any leads they have closed as lost.
W – Wishlists
In some cases your sales team won't be able to qualify their customers to a individual vehicle. AutoPlay Wishlists let you record what the customer is interested in, and alert the sales team whenever a similar vehicle comes into stock or is appraised. This function can be particularly useful with new model launches as it lets you record interest months in advance of stock being available and alerts dealers when the model comes into stock - giving them a ready list of potential buyers.
X – X-Factor
AutoPlayAuto.com gives dealers that X-Factor needed to stand out with customers. Customers are impressed with the technology experience when using AutoPlay, and high quality video emails that are personalised to your customer help to stand out in a cluttered inbox.
Y – Your single source of truth
When AutoPlay set up a new dealership we capture all electronic leads from all sources. We have a purpose built lead API for third parties to submit leads, but we cater to whatever we can get. We can capture an map email leads and can even facilitate FTP imports to capture spreadsheets of new leads. With the help of companies like WildJar and Avanser AutoPlay can capture phone leads and our easy to use software makes it easy to manually load leads. With CRM integration with many OEM's in NZ we make it easy for them to distribute leads throughout the netowrk - making AutoPlay your single source of truth for all sales leads in the dealership.
Z – (New) Zealand’s number one automotive pre-sale lead management tool
Cheating a little here, but AutoPlay is NZ's number one automotive pre-sale lead management tool. It's been a tough year, but end it in style by refocusing on your lead management process to make the most out of your leads. AutoPLay has a huge number of built in features and optional upgrades that help dealers increase accuracy, efficiency and results. If you are not making the most of any of the features outlined above contact your account manager to find out how AutoPlay can help you.
AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers