Top 3 Sources of Leads, Test Drives and Sales August 2018 (vs July 2018)

Despite reports of August 2018 being a strong month for Sales nationally, for AutoPlay August was a down month with only a slight increase in Test Drives (up 0.3% from July) and a decrease in Leads (down 3.1%) and Sales (down 1.4%).

Despite Leads decreasing in August overall, Leads attributed to dealership websites increased by 1.2% (‘Web – Dealer’ increased by 1.2%).  This was offset by Leads from most other sources decreasing across the board, including ‘Web – Classified’ falling by 5.5% from July to August, and Leads supplied by the dealers ‘Brand’ decreasing by 13.3% for the same period.

Test Drives were stable – likely due to the high volume of leads from previous months.  Test Drives that originated from dealership website leads increased by 6.0%, and leads from the ‘Brand’ source increased by 5.1%.  Conversely, Test Drives attributed to the ‘Direct’ lead source decreased by 11.8%

After an extremely strong July where the top 3 sources of Sales each increased by double digits, less Sales were recorded in August than July 2018.  Sales attributed to the ‘Web – Dealer’ source decreased by 7.8%, ‘Repeat’ decreased 5.4% and ‘Web – Classified’ decreased by 6.6%. 

Make sure to check in next month to find out the top sources of Leads, Test Drives and Sales for dealerships in September 2018.  Lead Source reports are just one of the reports available to dealerships and OEM’s who use AutoPlay Sales Pipeline.  To find out more about the range of reports available via AutoPlay contact us on sales@autoplay.co.nz or +64 9 361 1505.