AutoPlay - The PlayBook
Support

Welcome to The PlayBook

AutoPlay's home for tips, tricks and best practise in the automotive industry

Top 3 Sources of Leads, Test Drives and Sales December 2018 (vs November 2018)

16/1/2019

 
Picture
Welcome to 2019!  The December results are in and with public holidays and the general December slowdown it was a quiet month across the board for AutoPlay customers.  Overall the volume of leads captured or loaded by AutoPlay customers was down 11.3%.  There were 9.7% fewer Test Drives and Sales were down 11.2%.  Given AutoPlay has a significant market share of franchise dealers in NZ, this represents a pretty sizeable downturn for the month.
Picture
‘Web – Classified’ was the only Lead source that bucked the trend with an increase of 0.9% in the number of leads captured in December 2018, vs November 2018.  This is to be expected as whilst the discipline of manually loading leads can lapse around the holiday period, electronic leads from the likes of Trade Me, AutoTrader and Driven are automatically captured to dealers AutoPlay Sales Pipeline.  The ‘Web – Dealer’ source dropped by 9.8% and although still accounting for the third most leads, ‘Brand’ leads dropped by 38.8% as head office marketing drove fewer leads to dealers.
Picture
With the overall volume of Test Drives recorded dropping by 9.7% month to month, it’s not surprising that in December Test Drives attributed to most sources took a hit.  Test Drives from ‘Web – Dealer’ decreased by 1.3% and ‘Direct’ Test Drives fell by 3.2%.  As with Leads, the ‘Web – Classified’ source again bucked the trend an increased by 1.6% in December.
Picture
​Mirroring the slowdown in Leads and Test Drives, dealers recorded fewer sales across the board in December 2018.  ‘Web – Dealer’ continues to be the number one source of sales despite decreasing by 4.7% from the previous month.  ‘Web – Classified’ decreased by 7.2% and sales attributed to ‘Repeat’ customers also fell by 12.9% in December.
Picture
​Make sure to check back in February to see whether the volume of leads bounced back in January 2019.  To find out more about the range of reports available via AutoPlay contact us on sales@autoplay.co.nz or +64 9 361 1505.

Comments are closed.
    Picture

    About Us

    AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers

    Archives +

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    February 2015

    Categories +

    All
    Best Practice
    Data Management
    Email Marketing & Live Leads
    General
    Reporting
    Sales Pipeline
    Updates & Releases
    Vehicle Display Pages
    Websites

    RSS Feed

Picture
AutoPlay NZ
​AutoPlay AUS
General
Sales Pipeline
​Reporting
Updates & Releases
Best Practice
Data Management
Picture
Picture
Copyright © 2018 AutoPlay
"AutoPlay Sales Pipeline is a pre-sale lead management tool"