July 2018 was a fairly strong month of results. Despite the volume of Leads loaded by AutoPlay customers increasing by only 0.2%, Test Drives increased by 6.9% from June 2018, and Sales increased by 15.1% - building on months of increases in the volume of Leads and Test Drives being captured by AutoPlay customers.
‘Web – Dealer’ remains the number one source of Leads and increased slightly by 1.0% from June to July 2018. After a significant increase in the number of ‘Brand’ Leads in June (likely due to Fieldays and other events), July saw ‘Web – Classified’ increase by 14.2% - leapfrogging Leads from ‘Brand’ sources which decreased by 25.8% from the previous month.
As with Leads, the ‘Web – Dealer’ source remained the number one source of Test Drives despite falling by 3.2% from June. ‘Direct’ and ‘Brand’ remained the next most common source of Test Drives and increased by 7.7% and 7.9% respectively.
Dealerships websites continue to go from strength to strength, with the source ‘Web – Dealer’ increasing by a further 12.2% from June to July. In July Sales from ‘Brand’ generated leads dropped out of the top 3 altogether, and ‘Web – Classified’ sales fell to number 3 despite increasing by 12.7% from the previous month. The reason for this was due to Sales attributed to the ‘Repeat’ source increased by 26.5% from June to July.
Make sure to check in next month to find out the top sources of Leads, Test Drives and Sales for dealerships in August. Lead Source reports are just one of the reports available to dealerships and OEM’s who use AutoPlay Sales Pipeline. To find out more about the range of reports available via AutoPlay contact us on firstname.lastname@example.org or +64 9 361 1505.
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