Top 3 Sources of Leads, Test Drives and Sales October 2018 (vs September 2018)

After a down month in September, October 2018 saw a slight bounce back in Sales throughout dealers using AutoPlay for pre-sales lead management – with Sales increasing by 1.0% from September 2018 to October 2018. 
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However, October was a strong month for Leads and Test Drives which increased by 5.6% and 5.5% respectively – giving hope for a successful November.

Yet again the top 3 sources of Leads remained the same in October with ‘Web – Dealer’, ‘Web – Classified’ and ‘Brand’ making up the 3 most common lead sources in October.  However, unlike September, there were increases across the board with ‘Web – Dealer’ increasing by 8.8%, ‘Web – Classified’ increasing by 13.6% and Leads from the ‘Brand’ source increasing by 5.3%

Test Drives attributed to dealer websites rebounded from a drop in September to increase by 14.1% from September to October. 
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After becoming the second most popular source of Test Drives in September, ‘Direct’ firmed even further as the second most important source of Test Drives by increasing by 12.7% - proving that in this age of electronic and telephony leads that walk in Test Drives still account for a reasonable portion of the dealers Test Drives.  The third most popular source of Test Drives is still ‘Brand’ with a slight increase of 1.5%.

After a dismal September, Sales recorded via AutoPlay bounced back in October 2018.  The top 3 sources of Sales remained the same, with ‘Web – Dealer’ increasing by 7.5%, ‘Web – Classified’ increased by 11.7% and ‘Repeat’ increased by 8.7% from September to October 2018. 

Make sure to check in next month to find out the top sources of Leads, Test Drives and Sales for dealerships in November 2018.  Lead Source reports are just one of the reports available to dealerships and OEM’s who use AutoPlay Sales Pipeline.  To find out more about the range of reports available via AutoPlay contact us on sales@autoplay.co.nz or +64 9 361 1505.
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