Top 3 Sources of Leads, Test Drives and Sales September 2018 (vs August 2018)

As reported recently in Autotalk, September was a rough month for sales.  For AutoPlay customers we saw similar results as Sales fell by 2.9% in September, following a decrease in leads of 3.1% in August.  Despite this bad news, both Leads (up 1.9% from August) and Test Drives (up 1.7% from August) increased in September – a positive signpost indicating that there is a good chance Sales may bounce back in October

The top 3 sources of Leads remained the same in September with ‘Web – Dealer’, ‘Web – Classified’ and ‘Brand’ making up the 3 most common lead sources in September.  Although Leads increased by 1.9% overall, of the top 3 sources only ‘Brand’ Leads increased (up 2.0%), with leads from the dealership websites decreasing by 9.0% and leads from classified websites decreasing by 6.5%

The top source of Test Drives in September remained ‘Web – Dealer’ – which increased by 6.0% from August 2018.  ‘Brand’ and ‘Direct’ swapped places with an increase in Test Drives from ‘Brand’ leads of 11.4% enabling it to jump ‘Brand’ which only increased by 1.7%.

For the second straight month the number of Sales continued to decrease with Sales attributed to ‘Web – Dealer’ leads decreasing by 6.2%, Sales attributed to ‘Repeat’ leads decreasing by 9.9% and Sales attributed to ‘Web – Classified’ decreasing by 2.8%.

Make sure to check in next month to find out the top sources of Leads, Test Drives and Sales for dealerships in October 2018.  Lead Source reports are just one of the reports available to dealerships and OEM’s who use AutoPlay Sales Pipeline.  To find out more about the range of reports available via AutoPlay contact us on sales@autoplay.co.nz or +64 9 361 1505.