AutoPlay - The PlayBook
Support

Welcome to The PlayBook

AutoPlay's home for tips, tricks and best practise in the automotive industry

Top Sources of Lead, Test Drives and Sales for kiwi dealers in January 2018

12/2/2018

 
The first month of the year is done and dusted, and with it brought a return to normalcy in the volume of leads, test drives and sales captured by AutoPlay customers (approx. 80% of the franchise market by volume).  Where December saw a lull in the number of leads captured, January has returned to normal levels which have resulted in big increase across the board - leads increased by 17.3%, test drives by 15.7% and sales by 16.5% December 2017 to January 2018. 
Picture
Leads captured increased across all sources with the ‘Web – Dealer’ source increasing by 22.4% from December to January and regaining the top spot as the most common source of leads for kiwi dealers.  ‘Web – Classified’ slipped from first to second but still increased by 13.6%.  After a 33% decrease in December, brands rebounded and the number of ‘Brand’ leads increased by 41.9%.
Picture
In January ‘Web – Dealer’ increased by 20.9%, ‘Direct’ increased by 21.9% and ‘Brand’ increased by 21% - knocking ‘Web – Classified’ off the number 3 spot.  As leads decreased in December there likely wasn’t a huge number of December created leads waiting to be converted in January to test drives – showing that many of the leads generated in January are being closed the same month.
Picture
In December 2018 the ‘Brand’ source was the only lead source to buck the trend and experience an increase in sales from November to December.  In January big increases in sales generated from ‘Web – Dealer’ (up 41.2%), ‘Web – Classified’ (up 19.6%) and ‘Repeat’ (up 23.4%) saw the ‘Brand’ source disappear from the top 3 sources of sales.  In particular sales from classified sites jumped back into the top 3 – helped by the fact that in December 6.8% more test drives were captured from sites like Driven, Autotrader and Trade Me.
Picture
Make sure to check out next months issue of The Playbook to see how leads, test drives and sales by source changed in the month of February.


Comments are closed.
    Picture

    About Us

    AutoPlay Sales Pipeline is a pre-sales lead management tool designed for dealerships, dealer groups and automakers

    Archives +

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    February 2015

    Categories +

    All
    Best Practice
    Data Management
    Email Marketing & Live Leads
    General
    Reporting
    Sales Pipeline
    Updates & Releases
    Vehicle Display Pages
    Websites

    RSS Feed

Picture
AutoPlay NZ
​AutoPlay AUS
General
Sales Pipeline
​Reporting
Updates & Releases
Best Practice
Data Management
Picture
Picture
Copyright © 2018 AutoPlay
"AutoPlay Sales Pipeline is a pre-sale lead management tool"