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Trade Me - Update to Trade Me Image Policy

20/1/2020

 
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 If you advertise your vehicles on Trade Me you would have recently received communication from them on their new image policies which will take effect from March 9th, 2020.  This will impact the majority of the dealers listing vehicles on Trade Me as you are no longer allowed to include dealership logos watermarked on your images.

Below is a quick guide for how your images should look on Trade Me Motors.  Note - these images and text were supplied by Trade Me Motors and any mention of "we"/"our support"/"contact us" refer to Trade Me Motors and NOT AutoPlay.  AutoPlay are sharing this information as a helpful resource to ensure your listings meet Trade Me policy.
You can read the full set of image guidelines HERE.
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If you export from AutoPlay and your listing photos currently include branding watermarks it is possible that your listing will not appear on Trade Me after 9th March 2020.  As such, as of March 9th, 2020 AutoPlay will remove any dealership logo watermarks that are currently being applied by AutoPlay to your listings.  This will ensure that your listings remain on Trade Me and are not blocked from being returned in Trade Me search results.  Due to the effort involved in this AutoPlay will not individually engage with each dealership - we will automatically remove them from your Trade Me export from 9th March on-wards.

  • Trade Me allow an exception for approved branding so AutoPlay will not remove watermarks for Honda Certified, Toyota Signature Class or Toyota Certified, or Audi Approved.  See guidelines HERE.
  • AutoPlay will not be able to edit any watermark that is supplied to us already embedded on your listing photos.  If you send photos to AutoPlay via your DMS or another source please check that they do not have watermarks on them or you risk your listing being blocked from Trade Me.
  • AutoPlay will not be able to ensure the background signage in your listing images meets Trade Me requirements.  It is the dealerships responsibility to review your images to ensure they meet the new standards.
Please note that these standards are not an AutoPlay initiative and are required by Trade Me in order to list on their website.  We are communicating these changes with you to ensure a smooth transition and that none of your listings are blocked from appearing on trademe.co.nz.  If you have any issues or questions regarding the image requirements please contact Trade Me Support HERE.

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