Why Use Video On Social Media?

In 2017 it’s fairly likely we don’t need to sell you on the concept of video (if you do, check out this great post HERE).  In short video helps you rank higher in search results, and increases the chances of converting to a call-to-action.  But what you might not know is how using your video on Social media like facebook and Instagram can grow the exposure of your property videos exponentially.  Not only will your video reach a greater audience, but in addition more people will engage with the video on social sites like facebook than by simply listing on your brand site or one of the main portal sites. 

On the 16th of February we worked with Luke Crockford from Harcourts Ponsonby to post a link to one of our AutoPlay Property videos on YouTube on his facebook page – check it out here (https://www.facebook.com/LukeCrockfordRealEstate/).  Within days the video had 50 more views than when just posted on a listing site just by linking to YouTube from facebook.  Great when you consider it cost him nothing extra to post AND helped him further build his online profile.
 
However the real value came when he uploaded the video file AND boosted his post on facebook.  For under $50 the video was viewed more than 3,016 times.  The post reached 7,555 people who clocked in over 1,200 minutes watching the video.  Additionally, 18 people clicked on the call-to-action link that was added to the post.  Not bad for less than a round of beers at most bars these days!

It’s important to note that video doesn’t have to be expensive in order to be effective on Social Media – and in some cases it can actually have the opposite effect.  At AutoPlay we’ve worked with Shaun Hogan of GetSocialPlus who provides social media management for Real Estate agents and offices in Australia.
 
Shaun came into contact with AutoPlay via a shared customer who utilised AutoPlay property videos.  Over the course of his travels Shaun had encountered some of the same resistance we see at AutoPlay – the notion that video has to be actual filmed and produced video in order to be effective.  Seeing the advantage of AutoPlay’s cost effective, automated video solutions and unbeknown to us he set out to measure how effective AutoPlay videos were against professionally filmed and edited videos on social media.
 
Over the course of 4 weeks he posted a video on the agents facebook page that was watched over 2,300 times.  Impressive in its own right but even better was that AutoPlay outperformed the much more expensive filmed video in all facets.  In fact, 234% more people watched the AutoPlay video to its conclusion compared to the professionally filmed video.
 
In addition, the post itself reached 15% more people than the professionally filmed video, and 35% more people clicked on the post.  Impressive figures and well worth the time spent.

With AutoPlay property videos taking less time to schedule, create and upload this means your video can be up on facebook quickly.  Furthermore with the integration AutoPlay have with major property systems, our streamlined professional recording service and low cost make AutoPlay the perfect choice for social marketing.
 
Contact AutoPlay on realestate@autoplay.co.nz today!