How does the AutoPlay Sales Pipeline help SALES PEOPLE?
This is just one of the little touches that we have built in to help sales people get customers digitally captured faster. Unlike other lead management systems the portability of our App allows customer details to be captured during the sales process – instead of relying on it being entered to a CRM after the customer is long gone. This helps to minimise leakage as EVERY customer interaction is captured instead of only the ones that salespeople need to enter in order to put a deal through.
At AutoPlay we’ve focussed on making the app as easy to use and streamlined as possible. With many lead management tools the actual process is only a means to collect reporting for management, and often they actually make selling harder for the sales team. The Sales Pipeline allows sales people to enter tasks into their activity calendar, keep track of progress and enter digital test drive & appraisal forms. Via the lead Dashboard users can sort their leads by those that need action now, are overdue for action or those that they plan to contact in the future. The app even allows sales people to send personalised video Email Response which can help with conversion from enquiry to test drive.
With integration to the Autoline DMS we have improved usability even more. Not having to re-load leads into their DMS improves the usage of both AutoPlay and Autoline and saves salespeople time and frustration that occurs when double handling data – improving sales team buy in to lead management processes.
How does the AutoPlay Sales Pipeline help SALES MANAGERS?
The reporting built into the Sales Pipeline provides managers with even more tools to improve accountability. The Morning Meeting Report is perfect for use in daily one-on-ones as it shows the activity the sales person has planned for the day. Conversely the Email Response & Allocation Report allows managers to see how quickly their team are replying to email enquiry. There is enormous value for managers in being able to compare and contrast activity and conversion to test drive or sale across different sales people or departments.
With the Sales Pipeline it’s also possible to set up targets for individual sales people and the dealership for key metrics such as test drives and sales. Simple, easy to read graphs highlight this month’s performance against last months and target – giving managers a true indication of sales team performance.
How does the AutoPlay Sales Pipeline help DEALER PRINCIPALS?
Franchise dealers are also often put under pressure from brands to report back on performance – something that is often difficult to report on accurately, or time consuming to collate. The Sales Pipeline allows management to easily access reporting information. All the reporting in AutoPlay was designed primarily for individual dealerships, but also with brand reporting in mind – which is why users are able to filter by New, Used, Demo vehicles, yards, make or model and marketing campaign.
How does the AutoPlay Sales Pipeline help DEALERSHIPS?
The accuracy of capturing customer details also improves with use of the Sales Pipeline. With Farmer Auto Village they reported that they captured more than 9x as many contacts using the Sales Pipeline as they did loading them to the DMS alone. These customers were always contacting the dealership but the leakage was only picked up after they began capturing customer details more routinely and accurately using the Sales Pipeline.